Guys who are looking to take their tan to the next level have an excellent option in the new Hempz Men Exclusive Black Bronzer. What makes this lotion a standout is its ability to meet a man’s specific skin care needs. “Offering exceptional, rich bronze color and phenomenal hydration, this lightweight formula is ideal for rugged male skin,” said Valeria Rousselle, Sun Evolutions Director of Marketing. Formulated with Natural Bronzers and DHA, it not only offers deep, golden results but also does it without dehydrating the skin.
This lotion’s special hydrating agent is 100 percent Pure Natural Hemp Seed Oil, which is a wonderfully nourishing skin conditioner. It is a rich source of Essential Fatty Acids (EFA), nine Key Amino Acids, and a perfect 3:1 ratio of Omega-3 and Omega-6 Linoleic Acids. Plus it has natural proteins, vitamins, minerals, antioxidants and nutrients that are vital to skin hydration, nourishment and conditioning. “Another great quality of Hempz Men Exclusive Black Bronzer is its anti-aging multi-vitamin blend with Green Tea and Willow Bark Extract,” explained Rousselle. “These elements work to improve the skin’s tone and texture to create a smoother appearance, which most guys are looking for – whether they want to admit it or not!”
In addition to its hydrating qualities, this lotion was also designed to make life a little bit easier for male tanners with busy schedules. The sleek, sophisticated packaging is perfect for the man on the go. “Its flip-top cap allows for quick and easy application and it fits easily into a gym or messenger bag,” Valeria added. The MSRP for a 9oz tube is $45 and the packette retails for $6.
Men with tattoos will be happy to know that Hempz Men also contains Tattoo ColorShield Technology™. These ingredients protect tats from fading with UV exposure and help keep the colors vibrant and vivid. An added benefit is a sexy Dark Temptation fragrance that men will like and women will love!
Tanning salons will love offering their male tanners Hempz Men Exclusive Black Bronzer, made especially for guys who are working on a deep, dark tan and want exceptional skin care. “This lightweight, non-greasy formula absorbs quickly while providing amazingly dark color and nourishing hydration,” Valeria said. “If you’re a man who loves to get dark, then Hempz Men is for you!” ■
