Ten years ago, ist Magazine created the Industry Choice Awards, the tanning industry’s most exclusive award campaign… and it’s still going strong!
For those of you who are new to the sun biz, the Industry Choice Awards is tanning’s first and only recognition of excellence for providers of tanning products and services. It’s also one-of-a-kind in that each year it allows you, the salon professionals, to honor the products and people that you consider to be the best of best. “We at ist Magazine have always felt that we are the premiere indoor tanning magazine, so it only made sense that we would also create the industry’s most prestigious award,” said Vince Lorraine, IST Publisher. “It’s like the Oscars for indoor tanning, and it created quite a buzz when we awarded the first trophies to the winners ten years ago. Today, we’re proud to see that the trophy and its symbol have become an icon, with many honorees displaying the award in our magazine.”
If you’re wondering how the ICAs work, it’s simple! You, the tanning salon owners, get to vote for your favorite lotions, equipment and accessory products, as well as your favorite product distributor, website, training program and much more. When casting your votes, keep in mind that this is an entirely write-in ballot – we name the categories and the rest is up to you. “The companies that serve this industry work hard at what they do, so their efforts deserve to be honored,” Vince said. “That’s why it’s important that every tanning salon pro take the time to fill out the Industry Choice Awards ballot. You’ll be glad you did.”
