FLINT, MI – Team IST is pleased to announce that Jerry Deveney has been named Director of Business Development for the tanning industry’s largest and most widely read trade publication.
In addition to working with the editorial team, writing monthly columns, and researching and reporting on new products and services, Jerry will also handle all advertising sales for the magazine.
Jerry brings more than 30 years of hands-on tanning business experience, having worked in almost every sector of the industry including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales and marketing.
“I’ve done everything from cleaning tanning beds in a packed salon to physically delivering and setting-up equipment in a second floor location in the middle of a blizzard,” states Deveney. “Then, the next week, I’d get on a plane to Washington D.C. to meet with Federal Regulators. It’s truly been an exciting, wild experience since 1984.”
A noted speaker and master of ceremonies for countless industry events, Jerry is also the author of Sun Business – The Complete Guide to the Business of Indoor Tanning. With more than 50,000 copies distributed world-wide, this insightful publication, first printed in 1995, provides solid “how-to” information and proven marketing strategies that have withstood the test of time.
Jerry has helped thousands of people to own and operate successful tanning salons, beauty salons, day spas, wellness centers and health clubs. He has also worked with hundreds of companies to develop and introduce new products and services to the industry.
Comments IST Publisher, Vince Lorraine, “I’ve known Jerry for decades and have always admired his integrity and business acumen. He will be instrumental in executing the exciting plans we have for both our publication and our training program.”
“IST Magazine, together with Sun Is Life® Training and Certification, offers salon owners a variety of professional sales, marketing and educational tools to support their business initiatives,” Deveney adds. “The magazine also provides product and equipment manufacturers and distributors with the ultimate marketing vehicle to reach the decision makers – creating a win-win environment for all.”
Whether you are opening your first salon, considering expanding an existing location or introducing a new product or service to the industry, Jerry is here to work with you and help you achieve your goals.
“I am truly looking forward to working with my many industry friends and associates – and getting to know a few thousand more through IST Magazine!” exclaims Deveney.
