COPPELL, TX – Ashley Lynn’s Tanning Salons based in Omaha joins the nation’s leading indoor tanning salon brand, Palm Beach Tan, as a franchisee. Ashley Lynn’s will convert 17 locations, ten of which are in the Omaha area with additional locations in Lincoln, Grand Island, Iowa City and St. Joseph, to Palm Beach Tan. Conversions and name changes began in early September. Ownership and staffing of the salons will not change.
As part of the change, all current Ashley Lynn’s accounts and memberships will be maintained and all Ashley Lynn’s VIP members will be automatically enrolled into Palm Beach Tan’s automated rewards program. Additional upgrades in equipment, salon design, as well as other features and benefits of the Palm Beach Tan brand will be incorporated into the newly converted salons over the next few months.
As the industry’s largest salon chain, Palm Beach Tan operates 333 corporate owned and franchised tanning salons in 31 states. Part of the growth strategy for the chain is to expand through the conversion of quality regional chains. Beginning as a hair salon 23 years ago, Ashley Lynn’s started in Omaha and quickly expanded to Lincoln and St. Joseph, MO, then to Grand Island and Iowa City.
“Our continued success over the years is modeled on our high standards for cleanliness, customer service and community outreach,” says Heather Almond, Vice President of Operations for Ashley Lynn’s Tanning. “Having the same core values as Palm Beach Tan, the opportunity to join the industry leader to gain not only the power of a national brand, but also expanded offerings that will benefit our loyal members, was a perfect fit for us.”
The chain’s flagship Omaha store will begin an immediate upgrade to Palm Beach Tan standards with new equipment, upgraded interiors, and expanded product selections. Other locations will be remodeled and upgraded as well. In addition, all locations will roll out the Palm Beach Tan’s exclusive Premier Rewards program, the only fully automated tanning rewards program in the industry that rewards members with free upgrades, cash credits, lotion discounts and more as a benefit of membership.
Based in Coppell, TX, the signature element of the Palm Beach Tan is sunless spray-tanning.
“As the leading provider of sunless tanning services world-wide, our salons provide the most professional sunless tanning services offered anywhere,” says Diane Lucas, company president and COO. “This is backed by our exclusive 100% satisfaction guarantee.”
“In addition,” says Lucas, “our extensive training programs focus on responsible and moderate UV exposure whether from the sun or from sunbeds. We meet or exceed all federal, state, and local regulations as well as actively teach all members to tan wisely by following our “golden rules of tanning”. We are proud to welcome our friends at Ashley Lynn’s Tanning into the Palm Beach Tan family of franchisees.”
