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Home Features Feature Story

Letter From The Publisher – March 2025

Onyi Odunukwe by Onyi Odunukwe
March 18, 2025
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March is a month that has an interesting reputation. It’s a month that often symbolises transition. We’ve all heard that March “comes in like a lion, out like a lamb,” based on the way the weather seems to battle itself throughout the month. 

In terms of holidays, we have St. Patrick’s Day—a day that’s famous for celebrating a man who drove the snakes out of Ireland. The holiday is celebrated by partying, plus a small side of superstition.

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If you look at the history of this month’s name, you’ll discover that it’s named after Mars, the Roman god of war and agriculture. In other words, it’s a unique month that always seems to involve undertones of a battle or a transition to better times. 

This year, many of us feel like we’re already going through a battle. Everything seems to be up in the air in terms of profits, our economy, and more. People feel divided, news headlines are raising alarms, and we’re living in unprecedented times.

However, now is not the time to panic. Now is the time to fight against the negativity by focusing on being a great business owner. As a business owner, I know how much every single business tends to cultivate its own community.

In a world where everyone is nervous, the most important thing you can do is to spread positivity. For many clients, the tanning salon is their go-to option for a mini-vacation, a welcome respite from the craziness of the world. 

It’s easy to feel like you’re not making a difference, but the truth is, you are. Giving people the gift of wellness, the opportunity to safely bask in the warmth of the sun, and giving them the ability to unwind is an incredibly important part of this industry. 

You make a difference in the lives of every single person who walks through your salon’s doors. Your salon is a bastion of peace and glamour for people in your community. Never forget that you’re making a huge difference by doing what you’re doing. 

As long as you continue to offer great service, pleasant surroundings, and a way to get away from the world, you will continue to succeed. All you have to do is believe in yourself and the tanning services you offer.

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Onyi Odunukwe

Onyi Odunukwe

Onyi Odunukwe is the Publisher of IST Magazine and the founder and CEO of Glo Tanning.

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