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Home Profiles In Focus

Lights, Camera, Action! Snooki In the Spotlight

John P. Ribner by John P. Ribner
March 2, 2015
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Snooki In the Spotlight will make tanners feel famous for their dark bronze glow… just like the popular reality TV star, herself!

Including the popularity of its celebrity namesake, In the Spotlight truly has it all. This UV tanning lotion contains the perfect amount of clear DHA to promote a dark, illuminating and streak-free tan without cosmetic bronzers. It also features a complex blend of moisturizing and skin-firming ingredients, making this dynamic new lotion the perfect product for tanners who want to have it all and look fabulous in the process.
Snooki is known for her love of tanning and In the Spotlight is definitely a tanning lotion that will deliver the level of bronzing power she looks for … 70 times the bronzing power, to be exact. “This formula includes our Ultra Dark 70X White Bronzer,” explained Valeria Rousselle, Sun Evolutions. “It’s a clear DHA formula that provides flawless, streak-free golden color that continues to develop after UV exposure.” The lotion experts at Sun Evolutions also added Hyperdark™ Tanning Technology that helps prepare the skin to develop this deep, rich and golden color.

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A dark tan is great, and soft, youthful-looking skin to complement that tan is even better. In the Spotlight features all of the moisturizing and skin-firming ingredients that tanners have come to expect from all the products produced under the Sun Evolutions banner. Rousselle explained, “Our SoftChic™ moisturizers, with Coconut and Sweet Almond Oil, hydrate the skin, leaving it feeling silky, smooth and sexy. It also includes a skin-firming blend to help improve texture and a vitamin-enriched skin-conditioning blend to help fight against environmental stress for a more radiant and healthier-looking glow.”

In the Spotlight’s shiny, blinged-up bottle and Sugar Sunbeam fragrance will make it a big hit with female tanners. It has a suggested retail price of $70 for a 12-ounce bottle and $8.50 for a 0.57-ounce packette, placing it at a price-point for clients who want a UV tanning lotion, cosmetic-free bronzer and skin-firming all in one bottle. To help your staff make the most of this sales opportunity, Sun Evolutions offers proven sales and marketing tips for selling this and its many other exciting products. “We encourage everyone to give our product training specialists a call,” Rousselle added.

Snooki spends her time in the spotlight and your clients can look tanned and fabulous with the reality star’s latest product. For more information about In the Spotlight, as well as Sun Evolutions’ many other amazing products, call 800.825.70520 or visit supre.com. ■

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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