In the world of retail, Black Friday is known for the thrills of much-anticipated, deep discounts on a wide range of products. As a child, going shopping on that day was one of my favorite things to do with my parents. I didn’t sleep the night before – I was so excited to see all that the stores would be offering! We’d wake up super early and go from store to store.
Now, in the world of indoor tanning, Pink Wednesday has quickly become the day to create a buzz amongst your salon guests by offering massive one-day sales. Typically occurring on the Wednesday before Thanksgiving, Pink Wednesday presents an opportunity to engage customers before the Black Friday craziness, while also driving off-season revenue. And who doesn’t love a PINK sale?
Let’s break down the strategies for making Pink Wednesday a success for your salon with fun and strategic moves you can execute both in-store and on social media.
To officially announce your Pink Wednesday plans, you must have a schedule in place. Leading up to your event, you want to post teasers on your platforms to build excitement. Use countdowns, stories, even sneak-peeks to keep your customers engaged; phrases such as “Something BIG is coming!” or otherwise indicating that you have something special planned. Making the posts eye-catching – and of course, pink – will be the cherry on top to spice up your social feeds.
Going live and answering questions relating to tanning tips, showcasing your services and how they benefit your tanners, or even explaining details about how your Pink Wednesday promotions work will create engagement with your audience.
Pink Wednesday presents an opportunity to engage customers before the Black Friday craziness, while also driving off-season revenue.
To really make your event stand out, you will need exclusive “Pink Wednesday Only” deals. Membership discounts are always attention-getters – especially heavily-discounted annual memberships – whether it’s a BOGO one-year package or 50% off one year. Discounts on selected services like teeth-whitening or red-light therapy could also spread awareness of what’s on your menu.
Creating Pink Wednesday-themed bags with goodies and products is also a fun and exciting way for guests to try new products. You can tailor one for indoor/outdoor lotions, one for sunless tanners and one for your triple-dip customers who enjoy every service you offer. The catch for all your promotional offers: they’re only good for one day!
Everyone loves a good giveaway, especially when it is tied to such an exciting promo day. Whether they are guessing how many pink jellybeans are in a bowl or spinning a wheel to win a prize; you can even keep customers engaged with hourly giveaways posted on your social media story. A fun raffle idea: every Pink Wednesday purchase includes an entry to win a grand prize, like a luxury tanning package or all-inclusive beauty package that is cross-promoted with other local small businesses like hair or nail salons.
Pink Wednesday can be one of the most exciting days for your customers and the key to success is strategic pre-planning. Spend time creating engaging social media posts to boost awareness, create marketing material to promote it throughout your salon, and make sure you ordered enough product to have on hand and to create fun bag deals. All these steps will pay off with great sales on Pink Wednesday if you remember to be creative and have fun … think pink!
