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Owners: Wes and Tasha Williams
Locations: Jonesboro, AR (2); Paragould, AR (1)
Website: vegastancompany.com
Staff: 23
UV Systems: 57
Other Services: Mystic Tan Sunless
Best Selling Lotions: All of them!
Most Popular Tanning Package: VIP Memberships (EFT)
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Devoted Creations Five Star Diamond Program is a huge success with salons throughout the world. Features include on-location sales and product training by DC’s team of experienced professionals including Lisa Parsons and Kandra Covert, a generous Welcome Kit, plus lucrative cash-back rebates.
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The program creates a win-win scenario for all, as everyone, including salon guests, can take advantage of great specials on many of the industry’s best-selling products.
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To highlight the program and its members, Devoted Creations and IST Magazine created an exciting platform for them to share their stories and enjoy some time in
the national “spotlight.”
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This month, Devoted Creations’ Five Star Diamond Spotlight shines on the Vegas Tan Company, located in Jonesboro, AR and owned by Tasha and Wes Williams. I interviewed the couple to get their thoughts on the business and to share some of their experiences on the road to success.
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IST: When did you open your first salon and what was your motivation to do so?
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Tasha: We opened in March 2008 and are celebrating ten years in business! Wes was working at a steel company and JK/Sun Ergoline (the equipment manufacturer) was a customer of his. JK held a vendor meeting to showcase their company – from software to equipment and marketing. We thought it seemed like an exciting business, and JK made the initial setup really easy. There was an area in Jonesboro, AR that we thought was very under-served as far as tanning, and the rest is history.
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IST: What do your customers like the most about Vegas Tan?
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Tasha: We provide a great overall experience. Including great locations, the best equipment, great customer service, clean stores and flexible hours of operation.
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IST: What do you enjoy the most about the business?
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Tasha: We enjoy the relationships we build with our customers. We’re big on knowing them by name and meeting their needs. Many have been with us since the very beginning.
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It’s fun to see them in town, outside of our salons, and to be able to have a conversation about things other than just the business. Also, our staff is mostly high school and college-age. They’re like our kids and an extension of our family. We love maintaining relationships with them long after they are done working for us. We enjoy seeing them graduate, get engaged and married, and have babies!
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IST: What separates Vegas Tan Company from competitors?
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WES: We are a local, family-owned business. We work in our stores and have daily interaction with our customers and staff. We pay attention to details, offer great customer service, and we’re always looking for ways to upgrade and improve our business.
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IST: What are some of your best-selling lotions? What is it that tanners like most about them?
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Tasha: It’s hard to name our best-sellers – there are so many! We have a “featured lotion” every month, so we are constantly training our staff and customers on our great Devoted Creations products.
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We’ve been part of the Five Star Diamond Program with Devoted Creations since January 2013. We always highlight the fact that Devoted Creations is a skin care company. They put so much thought into their products. The fact that their base ingredient in most lotions is aloe leaf juice, instead of water, makes it easy to help customers see the immediate benefits from using DC lotions while tanning.
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IST: How many levels of UV tanning do you offer and what are your best-selling packages?
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WES: We offer four UV tanning levels and sell three levels of VIP memberships (EFTs). We aim for a good, better, and best mentality. Our All Access VIP Membership includes unlimited tanning in all equipment levels and unlimited spray-tans. It’s definitely the biggest bang for the buck.
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IST: What are some of your most successful sales promotions?
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Tasha: Our Anniversary Specials. Customers can join our VIP (EFT) Membership programs and only pay $10 for the first month, regardless of which level they choose. It’s a great deal for the customers and helps to build our EFT base.
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IST: What are your plans for the future?
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Tasha & Wes: We will continue to provide great customer service in the industry that we know and love. And we are constantly looking at business opportunities, whether that is through new locations or acquisitions.
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From IST and Devoted Creations, congratulations to Tasha and Wes and everyone at the Vegas Tan Company for a job well-done!
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For more info on the Devoted Creations Five Star Diamond Program, call 800.488.5524 or visit devotedcreations.com.
