Sunday, October 12, 2025
  • Home
  • About
  • Contact
  • Advertising Information
  • Subscribe
  • ist Live
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

  • News
    • All
    • Industry Happenings
    • News Extra
    quiet shhhh

    When You Get the Sale, Stop Talking

    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

  • Spotlight
    glo tanning arkansas paragould

    It’s Official: Entrepreneur Magazine Just Recognized Glo Tanning As A Top Franchise

    June 24, 2025
    Glo Tanning: New Salon Opening Spotlight

    From $12/Hour to Salon Owner in Just One Year: Emily Cardosa’s Journey to Glo Ownership

    May 22, 2025
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

  • News
    • All
    • Industry Happenings
    • News Extra
    quiet shhhh

    When You Get the Sale, Stop Talking

    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

  • Spotlight
    glo tanning arkansas paragould

    It’s Official: Entrepreneur Magazine Just Recognized Glo Tanning As A Top Franchise

    June 24, 2025
    Glo Tanning: New Salon Opening Spotlight

    From $12/Hour to Salon Owner in Just One Year: Emily Cardosa’s Journey to Glo Ownership

    May 22, 2025
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
No Result
View All Result
Home Publisher's Letter

We’re Your Industry Resource!

Vince Lorraine by Vince Lorraine
August 5, 2014
in Publisher's Letter
Reading Time: 2 mins read
0
0
SHARES
0
VIEWS
Share on FacebookShare on Tweeter

Dear Readers,

I hope that summer’s first half has been a good one for your business and family, and that you’ve had some time for fun. I haven’t taken much “me time” as yet; however, I look forward to some R & R this month.

You might also like

Letter From The Publisher – April 2025

Letter From The Publisher – February 2025

From the Publisher January 2025

For me, August is a time to take a good look at my salon chain’s performance and compare it to the budget I developed early last November. I consider my annual budgets to be one of the most important tools for measuring my companies’ operations. For my salons and franchisees, average tanners are down by eight percent and sales are down just over five percent. That being said, I feel that the weather played a major role in the sales slump. I usually start talking to salon owners and tanning product manufacturers in early June to get a feel for how the season fared. This year, I concluded from my conversations that the industry is down anywhere from 7-20 percent and most believed that the weather was a significant factor. But we go on – another season will be here before we know it and will be bringing some change … but change can be good.

Whenever there is change, we do our best to make sure you’re informed. In June, ist Magazine alerted our email Club Members that after many years of scrutinizing our industry, the FDA finally rendered their decision and have reclassified tanning equipment and sunlamps as Class II medical devices. What does this decision mean to you as a salon operator? Our Head Writer, John Ribner, talked to leaders at the companies that will be directly affected by the reclassification. Be sure to read our Cover Story, “FDA Reclassification … What Class II means for YOU!” Many elements of the decision will still need clarification, and you can count on our team to bring you updates on this important issue – we are your industry resource.

We work very hard to keep our community connected! Check out our new feature, “Salon Pros Say …” (p. 68). We will be posting questions you can respond to on our facebook page – we want to know what you have to say.

There is a lot of great energy in the tan biz right now! With another successful West Coast Expo now in the history books, it’s time to start preparing to get to St. Louis, MO for the National™ Tanning Expo in October. It will be a great time for you to get your team certified with Sun is Life® Training, see everything new for the upcoming season and do some valuable networking with tanning community leaders who are dedicated to the growth of our industry.

Thanks for reading.

 

Previous Post

The Big Picture… Track Marketing through Attribution

Next Post

FDA Reclassification… What Class II Means for YOU!

Vince Lorraine

Vince Lorraine

was the Publisher and Editor-In-Chief of ist Magazine from 1997 - 2024.

Related Posts

Publisher's Letter

Letter From The Publisher – April 2025

by Onyi Odunukwe
April 1, 2025
Publisher's Letter

Letter From The Publisher – February 2025

by Onyi Odunukwe
February 17, 2025
From the Publisher January 2025
Publisher's Letter

From the Publisher January 2025

by Onyi Odunukwe
January 2, 2025
From the Publisher December 2024
Publisher's Letter

From the Publisher December 2024

by Onyi Odunukwe
December 2, 2024
November 2024 Digital Edition
Publisher's Letter

From the Publisher November 2024

by Onyi Odunukwe
November 1, 2024
Next Post

FDA Reclassification... What Class II Means for YOU!

Recommended

October 2025 – Sun is Life Digital Edition

October 2025 – Sun is Life Digital Edition

October 6, 2025
ist-september-2025 cover

September 2025 – IST Digital Edition

September 2, 2025
Glo Tanning Centers Strength in Their Numbers

Letter From The Publisher – July 2025

August 23, 2025
August 2025 – IST Digital Edition

August 2025 – IST Digital Edition

August 2, 2025

Popular Posts

  • The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    0 shares
    Share 0 Tweet 0
  • Peak Season 2025 Success: Proven Strategies to Boost Profits

    0 shares
    Share 0 Tweet 0
  • Red-Light Therapy: Do Skincare Products Help or Hinder?

    0 shares
    Share 0 Tweet 0
  • Four Seasons National Tanning Expo
    A Sign of a Great 2024!

    0 shares
    Share 0 Tweet 0
  • March 2025 Digital Edition

    0 shares
    Share 0 Tweet 0

Don't Miss It

October 2025 – Sun is Life Digital Edition
Digital Edition

October 2025 – Sun is Life Digital Edition

October 6, 2025
ist-september-2025 cover
Digital Edition

September 2025 – IST Digital Edition

September 2, 2025
Glo Tanning Centers Strength in Their Numbers
Uncategorized

Letter From The Publisher – July 2025

August 23, 2025
August 2025 – IST Digital Edition
Digital Edition

August 2025 – IST Digital Edition

August 2, 2025

IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.

Information

  • Advertising Information
  • Contact
  • Copyright Policy
  • Privacy Policy
  • Subscribe
  • Terms of Use

Categories

  • Columns
  • Features
  • Health
  • News
  • Spotlight
  • Digital Edition

© 2024 ist Magazine.

No Result
View All Result
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features
  • Health
  • News
  • Spotlight
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition

© 2024 ist Magazine.