Dear Readers,
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As I write this, I’m reviewing numbers for my salon chain and they’re up for both sales and tanners – an upswing in consumer confidence goes a long way. My management team reports seeing new some faces, and others who are returning to tanning – more money in their pockets! As we all know, the last seven years of operating under the former administration devastated our industry. Brighter days are ahead!
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Another indication of brighter days for our business: attendees of the Four Seasons National Tanning Expo in St. Charles, MO were excited and energized for the coming season. As the host, FS Executive Chairman, Ed Jerger put it: “only good vibes!”
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Remember the days when tanning trade events attracted thousands of salon owners, staff, and manufacturer reps ready for a good time with friends and a great business experience? Tanning business owners – both salon operators and product manufacturers – have been in desperate need of a quality national trade event that serves their interests and generates positive energy for our industry. I’m happy to share the announcement of the next National Tanning Expo, taking place October 22-23 at the fantastic Ameristar Casino in St. Charles, MO. This truly exciting and valuable show will include IST’s Sun is Life® Training, and much more. Mark your calendars and look forward to a game-changer.
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Every issue of IST is packed with great ideas; I’ve said it before, but I’ve learned so much from our contributors – even after nearly four decades in the tan biz. This month, Jerry Deveney’s feature explores the marketing and profit potential of offering tanning “levels.” And, Joe Schuster offers a piece on customer service with input from industry veteran, Eric Haynes, PC Tan VP of Sales. Great info for newbies, as well as operators who might have shifted into “auto-pilot.” As you flip through these pages, the value of our content is obvious. The experience of our regular contributors spans decades, and we’re proud to offer you so many tools for success.
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I receive dozens of emails every month from fellow salon operators, letting me know how their businesses are doing, bouncing ideas around. Drop me a line and I’ll report it in my April letter!
