Dear Readers,
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I’m happy to announce that IST Magazine will align with one of the largest organizations and publishers in the country to create an alliance that will change our industry. Over the next several months, this alliance will offer members of our industry over 60 benefits, including owner and employee health care, as well as premises, product and professional liability insurance, discounted credit card processing and much more. This will be the first time that salons will be able to enjoy such comprehensive benefits for the annual cost of a single IST Magazine subscription. Stay tuned for details!
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I hope you’ve been able to attend this year’s regional trade events, such as the PC Tan Expo (NJ) and America’s Tanning Expo hosted by Heartland Tanning (MO). These events are energizing the industry with new products and great networking opportunities. Our Sun is Life® Training and Certification was chosen as the educational program for both shows.
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We’re proud to offer Sun is Life to expo attendees. Taught by SIL Director, Joe Schuster, the classroom session is always very well received. If you don’t make it to an expo, you can get your team ready for a more profitable busy season with Sun is Life 24/7 online at sunislife.com. For only $99 per salon, you can train your whole team for a year. It’s the best investment you’ll make this year.
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A few months ago, the industry lost one of its most beloved pioneers: HEX founder, Joe Bommarito. He was one my first friends in the industry. We became quite close over several decades, and I will truly miss him. Others offer their thoughts.
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Another milestone is IST’s 22nd anniversary! I know I say it often, but our editorial content is still fantastic! Industry veteran, Jerry Deveney, offers more great advice this month – read “Building Your Franchise” – and much more expertly written articles, as always.
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When I ventured into publishing in 1997, I believed my team and I could produce a quality publication for our industry – there were three others at the time. I surrounded myself with the industry’s best and today, IST is the No. 1 tanning business magazine with the finest training program. I’m so proud of each issue, and I thank you for reading!
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