Dear Readers,
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I’d like to take a rare opportunity to use this space for a personal message. It is with the utmost humility that I express heartfelt appreciation for my tanning industry friends and colleagues who took the time to reach out with messages of love and condolences on the passing of my mother in June. I was so touched and surprised to get a hug from Paul Manke (PC Tan VP of Sales), who traveled from New Jersey to Michigan for the funeral service. These times remind me how close-knit our industry is and how good the people are. Thanks, again.
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Some of those good folks write monthly columns for IST, offering their decades of combined experience to help you increase sales, work smarter and grow your business. Their expertise covers nearly every industry sector and I get great feedback from readers about how they use the articles during staff meetings. We’re proud that IST continues to be a valuable business resource.
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Ongoing training and education are critical to business growth and team success. Eye Pro’s Brenda Fishbaugh stresses training in nearly every column she writes – Eye Pro offers it FREE on their website. An educated staff represents your salon as a professional facility, which instills trust in your guests and creates loyalty. Well-trained staff are easier to retain, as they feel confident in their skills and enjoy their jobs more. Salon operators really have nothing to lose when it comes to providing their “front-line” people with the tools they need to deliver great guest experiences, and make more sales. Win-win!
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You may have noticed the National Tanning Expo highlighted on this month’s cover – it takes place in St. Charles, MO on 10.21-22. Event host, Four Seasons Sales & Service, has once again chosen IST’s Sun is Life® Training & Certification as the preferred salon operator education program, which will be taught classroom-style at the event on Monday morning. Visit nationaltanningexpo.com for more info about the NTE and get registered for this top-shelf industry event! If you can’t attend the Expo, you can get started with Sun is Life today and get your team ready for a great busy season … it’s just around the corner. Visit sunislife.com or call 866.786.6951 for more information.
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As always, thanks for reading.
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