David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
This month, I offer eight ways to keep your salon sales team engaged and into their job. It’s not easy,...
What would your sales and profits look like if every team member cared like you do and treated the salon...
Never, ever, EVER underestimate the therapeutic benefits of shopping, bubble baths and a perfectly glowing, full-body bronze to show off...
The staging of experiences across many service business platforms including beauty is booming as a new, distinct form of value...
If you missed the September “Epic Sales” column, this was the vibe: Any and all service businesses, especially a “beauty”...
WOW! Talk about starting off on the wrong foot with a negative title; but, I promise that within this title...
WHAT you do in your tanning salon and HOW you do it will always be important, but it’s the WHO...
In your salon, lotion sales performance is and will always be the most significant piece of the profit-and-loss pie. In...
So, J.A.S.O.N. is coming to murder all our summer profits (hey – it has its very own acronym, so it...
Beauty products can sell themselves in your salon; but only if and when your guests can see, smell and touch...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.