Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
Tall, grande or venti? A king-size room, suite or the penthouse? Coach, business or first class? We live in a...
Bill Hurt, founder of Sun Industries, Inc. and the man who began manufacturing some of the first indoor tanning systems...
Way back in 1979 (before many of you were born), I was a flat-broke college student working my way toward...
I subscribe to several business and financial publications that I consider valuable tools in my life-long pursuit of safe and...
There have been many changes in the indoor tanning industry over the past decade. One of the most noticeable is...
Back in the 1990s, I had the privilege of working with Kemmons Wilson, the man who founded the Holiday Inn...
They’re wearing no make-up – by choice. At times, they are adorned in a mish-mash of hamper-salvaged garments that would...
These days, life – in general – feels like one continuous EFT. Paying virtually every type of recurring fee for...
Now is the time to start planning for the next busy season. Now, when the weather is good, your mind...
One of my favorite stories that I like to tell during sales seminars is that of a Mr. Orville “Oil-Patch”...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.