July is a truly unique month in the tanning industry because of its uniquely slow pace. Though outsiders to the tanning industry often assume that it would be part of peak season, the truth is that this month is often one of the slowest of the year.
Slow season can be difficult for new tanning professionals who are still getting used to the ebb and flow of the business. During July, you shouldn’t panic over low membership rates or membership cancellations.
Rather, take this time to meditate over the changes you want to see in your salon. Now is the time to review current trends in the industry and see which ones make the most sense with your particular business plan.
It’s also the time to take a look at the equipment you may want to buy and maintain the equipment you already have. During the slower months, we all need to take a break, relax, and plan ahead for the future.
July is a great month for relaxation. So take time to relax…but always remember to keep your eye on the future. Your salon will thank you for it.
- Onyi
