Columns
What’s your cause?
I believe that every business benefits by “giving back” to a cause they really believe in. Wendy Jake, owner of...
Read moreCreamy, Dreamy “Cupcake Content” (The Secret Recipe for Turning Readers Into $-Spending, Loyal Guests)
You are not alone if this thought has ever crossed your mind: "Wow! My writing is sooo compelling! Look at...
Read moreKnowing Where You Stand
Keeping a constant eye on your competition will help you stay a step ahead of them. It’s important to know...
Read morePresident's Message – September 2012
I want to take this opportunity to highlight the Indoor Tanning Association’s Special Fund and the vital role it plays...
Read moreSupport Our Special Fund
The 2012 Presidential Elections Over the last four years, the industry has made tremendous progress with our political outreach and...
Read morePresident's Message – August 2012
Our Supreme Court really surprised me this time. I was never optimistic that the Court would declare the entirety of...
Read moreDisappoinment… and a Look Ahead
Supreme Court Upholds the Affordable Care Act (ACA) In a 5-4 ruling at the end of June, the Supreme Court...
Read moreHandling the “Uncomfortable Moments”
The art of sales is not something that comes easily to everyone. And that’s okay ... but if you’re in...
Read moreWhy You Can’t Ignore Email for Even One More Second if You Want a “100K+ Salon”
Top Salons that use killer email campaigns to connect with and inspire their guests create message content that is as...
Read more"Pet Peeves" from Salon Tanners
How can you make your salon even better and edge out your competition? There are A LOT of things you...
Read more