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Home Profiles In Focus

Deep, Dark & BoldPro Tan’s Bodaciously Black

John P. Ribner by John P. Ribner
October 1, 2013
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By combining value pricing and tanning performance, Bodaciously Black by Pro Tan provides your young salon guests with the lotion product they crave – one that delivers results and soft, smooth-feeling skin.

The word bodacious is a combination of bold and audacious, and it’s a good way to describe Bodaciously Black. The newest and most innovative addition to Pro Tan’s Saturnia line, the Paraben-free formulation features an effective blend of cosmetic bronzers with a proprietary delivery system, as well as a host of tanning and skincare ingredients. In other words, this product offers look good/feel good in a big way! Best of all, Bodaciously Black delivers all this lotion technology at an incredible value, practically ensuring that it will be a hit with young, frugal tanners who are looking for the next dynamic, results-driven product. Would you expect anything less from the lotion experts at Pro Tan?

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A bronzing lotion that contains no DHA? Bodaciously Black pulls it off with style. “This is a product designed for salon guests who don’t want to use a self-tanner but still want instant results,” said David McFarland, Pro Tan National Sales Trainer. “To achieve near-instant darkness, Bodaciously Black features our Super Black Bronzer formulation, which is a unique blend of natural cosmetic bronzers encapsulated in our proprietary bronzing beads. The beads break open when applied to the skin to release the cosmetic bronzing action that tanners can see immediately.” The color provides immediate gratification while also helping tanners see where they’ve applied the lotion, which helps to prevent streaking and uneven application.

As a company that helped establish the indoor tanning industry, Pro Tan knows what it takes to produce an amazing UV tan. “Bodaciously Black contains our Unipertan blend, which includes melanin-producing Tyrosine and three other ingredients designed to take it deep into the skin to aid in that process. And for skincare, we’ve included fine-filtered, pure Coconut Oil, which also penetrates the top skin layer to deliver deeper hydration and moisture, as well as vitamins A, C and E and Chamomile.”

At a suggested retail price of $25, an eight-ounce bottle of Bodaciously Black is a high-end formulation without the high-end price tag. “Each product in the Saturnia line is designed to appeal to a specific type of salon tanner,” McFarland said. “In the case of Bodaciously Black, it’s the young tanner who wants something that will produce color and make their skin feel silky smooth while still being affordable.” The lotion’s Sexy Sugar Cookie scent has a unisex appeal. Along with the rest of the Saturnia line, it’s available through all major tanning product distributors.

For value-driven tanners who desire a darkness that’s bold, there’s Pro Tan’s Bodaciously Black. To tempt your salon guests with this innovative new lotion, call 800.555.8895, or visit performance-brands.com to view the 60-second “easy-button” video that details Bodaciously Black.

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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