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Home Profiles In Focus

Double the Dark!Go to Black2 Double Dark Bronzer

John P. Ribner by John P. Ribner
October 1, 2013
in In Focus
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For those who dare to experience the power of Go to Black2 Double Dark Bronzer, a new standard of darkness will be unleashed!

Once you Go to Black2, you’ll never go back, because this ultra-advanced bronzer from Supre Tan will take even the darkest results to the next level! By combining powerful DHA and natural bronzers, the latest addition to the Go to Black line delivers a beautiful bronze glow in the blink of an eye. To take that darkness many steps further, Go to Black2 also contains highly-advanced UV-tanning ingredients, as well as proven skincare technology for the feel-good factor. With everything Go to Black2 has to offer, this product represents the next generation of instant tanning gratification … and it’s available now!

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Go to Black2 is Supre Tan’s successor to their Go to Black Incredibly Dark Bronzer and Incredibly Dark Maximizer lotions. “Those two lotions were so popular last season, we knew that we had to add a third product to the line,” said Valeria Rousselle, Supre Tan Marketing Director. “To do so, we had to create something that got tanners even darker than before. Go to Black utilizes our Extreme Dark2 Bronzing Complex, which combines powerful DHA and natural bronzers to provide immediate results and dramatically dark color that develops 12 hours later, and lasts up to eight days.”

Go to Black2 represents the new generation of indoor tanning lotions – one that combines UV and sunless tanning to create the deeper, darker results your clients crave. “Today’s tanners want to be as dark as they can be, and we’ve responded to that need,” Rousselle explained. “In addition to our bronzing formula, we’ve included premium tanning ingredients into the formulation, including Tyrosine and Carrot Oil. These help make UV tans several shades darker with just one use!”

Indoor tanning is built upon the “look good/feel good” factor, and the premium skincare ingredients in Go to Black2 brings this all together. “We included Argan Oil in the formulation because of its hydrating and nourishing properties,” Rousselle said. “It also features vitamins A, C and E to help reduce the appearance of fine lines and wrinkles, and the Polynesian Palace scent is sweet and tropical without being floral. The overall effect is dark, tanned skin that feels miraculously silky and smooth.”

The 2014 tanning season is about to kick off and tanning salon owners everywhere are looking for the next new thing to help their clients achieve their ultimate results. Go to Black2 appeals to a demographic seeking a deep, dark, long-lasting tan and soft, beautiful skin, and they’re willing to pay for it. With its $62 suggested retail price, this product offers salon owners a healthy profit potential. Go to Black2 is available through Supre Tan’s vast U.S. and Canadian distribution networks.

Your clients want to reach the pinnacle of darkness, and you can help them achieve this with Go to Black2 Double-Dark Bronzer. For more information about this product that sets the new standard of darkness, call 800.825.7020 or visit Supre.com.

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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