- President: Lewis Henry
- Founded: 2003
- Location: Oldsmar, FL
- Sector: Tanning Product Manufacturer
- Staff: 30
- ITA Member Since: 2003
Known for cutting-edge tanning product innovation, Devoted Creations’ passion for building partnerships with salon professionals is its defining feature!
History has shown that all companies are defined by their leaders, and this is true for Devoted Creations. Its President, Lewis Henry, is a man known for his competitive nature, and this outlook has set the course for “Team Devoted” to follow. “While I know that no person can ever achieve perfection, that’s never stopped me from relentlessly striving for it,” said Lewis. “This nature also defines Devoted Creations – each season, everyone here is driven to improve upon what we did the year before. This, I truly believe, is the secret to the company’s continued growth.”
As a tanning product manufacturer, Devoted Creations is known for lotion lines that feature cutting-edge ingredients, packaging and fragrances. The 2012 tanning season brought the introduction of the “Pauly D” line – named for Paul “Pauly D” DelVecchio of MTV’s “Jersey Shore” fame – which has become a popular seller. In spite of this year’s success, Lewis predicts 2013 will be the company’s most creative and innovative yet. “The entire team brainstormed new products that will outdo this year’s line and be hot sellers in salons of all sizes,” he said. “Not only will they offer amazing formulation technologies, they will also feature some very exciting packaging concepts that we’ll be unveiling soon. We’re as excited to release these products as we know salon pros will be to sell them!”
“With the challenges of today’s economy, salon owners need more than just a product vendor. They need a strong partner who will help them succeed,” Lewis said. “Now, more than ever, we plan to be that partner.” The DC sales training team is dedicated to getting in front of as many tanning professionals as they can to offer training not only in product sales, but also customer service, marketing and anything else they need to be successful. “We’re also going all out to help our salon clients with their special events – in the past, when we might’ve sent 100 packettes of lotion to their salon, we’re now sending full-size bottles, concert tickets to raffle and so much more to ensure the event is exciting and successful.” said Lewis.
Producing top-quality tanning lotions is great; but, in today’s market, a manufacturer needs to do more to make an impact. Becoming a partner focused on helping its salon clients succeed makes a great company a true leader, and is the continued goal of everyone at Devoted Creations. As the tanning industry heads into another season, look for this lotion maker to extend a helping hand to its clients while never losing sight of the product quality upon which its reputation has been built. In other words, Devoted Creations’ goal is to be nothing less than the best … for you!
“With the challenges of today’s economy, salon owners need more than just a product vendor. They need a strong partner who will help them succeed. Now, more than ever, we plan to be that partner.” Lewis Henry, President
