OLDSMAR, FL – In celebration of the “best customers ever”, The Midas Touch Golden Tans held their annual “Free Tan Weekend” on April 6-7. The weekend sale has been a key to the salon’s success over the last 11 years, and this year was no exception! Centered around free level-one tanning sessions and half-price upgrades, the salon also offers sales on packages and lotion during their celebration.
To kick off busy season, The Midas Touch added new Sun Ergoline equipment, including the Affinity 800, Sunrise 480, Passion 40/3, and SunDash Pro 30-1, in addition to the Ergoline 1050, BEAUTY ANGEL, and VersaSpa. Free Tan Weekend sales on tanning included the popular “Tan Til 2014,” Buy 1 Month/Get 10 Days Free, Buy 8 Tans/Get 5 Free, and “Free Activation” on EFT memberships.
The Midas Touch partnered with Devoted Creations to offer clients the best in tanning skin care for Free Tan Weekend. The buzz for the weekend sale was the mid-season DC product release, Spiked and Seductive. Product sales for the weekend included a bottle of Guiltless Glamour with any purchase in the Color Rush collection, 25-50 percent off Devoted Creations H.I.M and Believe in Pink collections, and Buy 2-Get 1 free from the So Naughty Nude collection. The rock star staff at The Midas Touch sold over 280 bottles of lotion during Free Tan Weekend!
Each year, TMT tries to create a party atmosphere for clients to enjoy. This year, Lewis Henry, president of Devoted Creations, Bobby Wagner, sales manager of JK Light, and Kevin Apgar, president of Cosmedico were able to join Midas Touch owner, Darrell Ringler, for the weekend of fun. The weekend featured live radio remote broadcasts, giveaways including a free tanning bed, live music in the parking lot, free hot dogs, and general mayhem and laughs.
Overall, 809 clients tanned at The Midas Touch over the two days and 81 of them were brand new clients. Offering free tans and huge specials can be a bit overwhelming, but the business that it generates catapults the salon into busy season with a “bang!” The two-day sale tallied in more revenue than some entire months of the year, making Free Tan Weekend TMT’s biggest and best promotion of the year.
