A Facebook contest can be just the thing to increase customer engagement, and the good news is that getting one started is super easy.
No need for third party applications, just run a simple contest using a status update on your Facebook Timeline. When people Like, Share and Comment on your posts, you’ll get exposure to their Facebook network and enhance the chance of appearing in their Timeline in the future.
You can make use of an easy Facebook contest to grow your e-mail list, as well. I’ll discuss this strategy last. If you find yourself wanting to hold a more involved contest than the ones described below, you may want to consider a third party app, but for the most part, that should not be necessary.
Facebook does have Terms of Service around contests and you can examine the main Facebook standards on the Facebook website. You can have any of these four contest ideas up and running in a matter of minutes.
1. Like to Win
It doesn’t get any easier than this. Find something of high perceived value to give away and ask people to LIKE your page to enter.
The objective is merely to enhance the number of individuals who LIKE your page so that you can continue to engage with them.
If possible, make use of an image of the reward in the post.
2. Comment to Win
This is very easy. Ask your Fans to comment on your post; their comment enters them into the contest.
Here’s a timeless fill-in-the-blank example that encourages comments:
My favorite tanning lotion is ________ because _______. Post your favorite tanning lotion to enter to win [PRIZE]! We’ll pick a winner from the comments at 5pm on Wednesday!
3. Upload Photos to Win
When your Fans are submitting images, you can get a craze of activity happening on your Facebook page. Fans will submit their own content on your page and other Fans will share, Like and discuss those images. Again, they should be relevant to your business.
Here’s an example:
Did you attend the Grand Opening of our new salon in XYZ City this weekend? Share a photo of your weekend activities in the comments below – if it gets the most “Likes” you win [PRIZE]. Contest winner will be announced Tuesday at 9am EDT.
4. Join the email List to Win
Professional marketers understand the importance of growing your email list. While it’s wonderful to increase engagement on Facebook, we know that in order to significantly increase revenue it is vital to move people into an e-marketing campaign.
This is an easy Facebook contest that will get Facebook engagement AND grow your email list.
Here is an example:
Win a FREE bottle of Designer Skin tanning lotion – complete these steps to win!
- LIKE and Comment on this post.
- Sign up for our FREE newsletter here: [enter link] or if you are on a mobile device, sign up here: [enter link] Winner will be announced on our Facebook page on May 1 at midnight!
(The comment is their entry into the contest.)
I hope these contest ideas help you to increase engagement on your Facebook page and grow your email list.
