Do your guests crave a do-it-all tanning product? One that delivers high-end bronzing, tanning and anti-aging benefits? They need look no further than Sheer Black by Supre Tan.
Described as a “Dark Bronzing Elixir,” Sheer Black produces results that are flawless, dark and above all, perfect. It does this with a bronzing base that combines DHA, natural bronzers and tanning accelerators to create instantly dark color that continues to develop into a flawless, beautiful tan. Atop that, the Sun Evolutions’ formulation team added its unique color-correcting formula to help hide skin imperfections, then added another level of toning and firming ingredients to help refine the skin’s texture for a smooth, radiant finish. All this and more makes Sheer Black the ultimate look-good/feel-good experience in a bottle!
The serious tanner wants to get really dark, and the name “Sheer Black” is more than a hint of what your salon guests can expect from this lotion. “This product utilizes a blend of our proprietary DHA and natural bronzers such as Black Walnut, Caramel and Henna,” said Valeria Rousselle, Sun Evolutions Director of Marketing. “These combine to create instant, flawless color that continues to develop after UV exposure.” Sheer Black also contains a host of natural tanning ingredients to help the skin develop a deep, dark UV tan that more than amps up the wow factor.
In addition to making your clients flawlessly dark, Sheer Black will also help them shine. This is accomplished by a blend of color-correcting light reflectors. Rousselle explained, “Our formula has Tapioca Powder and other ingredients to help create a light-reflecting shimmer that helps hide skin imperfections while highlighting the tan itself. This, combined with our blend of Aloe Vera, vitamins A, C and E and other moisturizers, will leave tanners’ skin feeling soft with a velvet-like finish.”
We’re all getting older, so tanning products with quality age-defying benefits will continue to be popular. The Sun Evolutions team has packed Sheer Black with plenty of proven skincare ingredients that are bound to excite anyone looking for a more toned appearance. Rousselle explained, “The blend of White Birch and Apple Extract helps reduce the appearance of fine lines and wrinkles while hydrating and nourishing the skin. It will also help improve overall tone and texture.”
Sheer Black’s packaging and Island Escape fragrance appeals to both male and female tanners. It’s suggested retail price of $65 for a 13.5-ounce bottle and $8 for a 0.57-ounce packette, places it at a price-point for serious tanners who want high-end results at a mid-range price. To help salon professionals make the most of this sales opportunity, Sun Evolutions offers proven sales and marketing tips for this and its many other exciting products. “We encourage everyone to give our product training specialists a call,” Rousselle added.
Sheer Black Dark Bronzing Elixir offers high-end bronzing, skincare and anti-aging results at a mid-level price and it appeals to male and female tanners … this dark bronzing elixir truly has it all! For more information about this and other amazing tanning products, call Sun Evolutions at 800.825.70520 or visit supre.com. ■
