Dear Readers,
Writing my final letter of the year tends to be a time to look both forward and back. Last year at this time, a new administration was preparing to take control of our country’s future. We all hoped it would go well, especially as the health crisis changed our world, threatening our lives and livelihoods. It’s no secret that we’ve all been through a lot, and are hoping there will be brighter days ahead.
On that note, our industry seems to be rebounding, and it’s great to be able to present coverage of an in-person trade gathering. Four Seasons hosted a well-attended “School of Business” event in October and we have a wrap-up with lots of happy faces. I’m proud to report that the entire group who took our Sun is Life® Certification class – the industry’s preferred education program – with Director Joe Schuster, passed with flying colors! One such well-educated salon operator is featured in our “Salon of Distinction” spotlight. Read what she has to say about Sun is Life. Maybe it’s time for your turn in the spotlight?
It’s the time of year when we shine the spotlight on the Industry’s Choice Award winners. Year after year, we ask the tanning community to vote for their favorite products and people (how ‘bout that Lisa Saavedra? Wow!) It’s always a pleasure to announce the choices.
Also in this issue, we welcome a new column: “Lamp Talk with Leif.” My good friend and 40-plus-year industry veteran Leif Vaastrom is offering his sunlamp expertise, as he has done since 2011 on the tanning salon business owners community, tanTALK.com. His company, Supra Technologies, is also an annual Industry Choice Award winner. We’re doing something fun with his new column.
Last year’s December letter was headed “Fingers Crossed” and that’s still true. I’ve always been one for the power of positivity. I hope your IST Magazine helps you stay positive, work smarter and prepare for the busy season ahead.
I wish you all the very happiest of holidays!
