Dear Readers,
The New Year typically brings opportunities to reevaluate, start fresh; this year, we may all be just doing our best to keep our businesses going in the post-COVID environment. While things look a lot different for many in all sectors of the tan biz, count on your IST Magazine to hang in there with you, providing valuable business information from industry experts. It’s what we do!
For 25 years (next month), our goal has been to inform salon professionals and play a role in their success. This month’s issue is no exception. Article topics range from how to execute a plan to improve your operations and diversify your service menu, to examples of what other salons are doing to start fresh this year, current info about vitamin D’s effect on coronavirus, as well as how to be proactive and adapt to a new business environment, a salon safety checklist, the latest in skin care ingredients and even financial and tax information. As always, if there’s something you’d like to see in your IST, drop an email to vince@istmagazine.com.
Your favorite tanning product makers and providers are getting creative, finding new ways to (safely) connect with and support salon operators and distributors. It may sound cliche, but we ARE all in this together! Check out the feature on “Experience Ergoline,” a virtual trade event that took place in November. Stay tuned as more industry events are announced. When we’re able to gather again, IST’s Sun is Life® Training & Certification will be there! Until then, you can get your team ready for the busy season online, 24/7 – visit sunislife.com to get started. I’m looking forward to attending a good, old-fashioned trade show again … I’m sure you’re with me on that.
As the tan biz community continues rising to challenges and moving forward, I wish you all a healthy, happy and prosperous New Year!
Thanks for reading,
