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Generate by Salonsense Media Performance-Enhancing Displays

John P. Ribner by John P. Ribner
January 1, 2013
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It’s more than the newest sales tool from Salonsense Media … Generate is proof positive that the company is here to stay!

The maker of the digital signage solution that can turn any salon employee into a retail sales dynamo, Salonsense Media has done it again with its next big thing – Generate. This digital content management system provides salon owners the ability to plan their marketing schedules by day, week, or month simply by browsing, configuring, scheduling and deploying the content in the easy-to-use system. This will allow the program to live up to its name … by helping you and your staff generate more retail sales revenue!

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Max Gangon, Salonsense President, says the release of Generate makes a strong statement about the company’s longevity. “In the world of cutting edge technology, it’s not uncommon for something purchased today to be obsolete tomorrow,” said Gangon. “If I were investing in business-building hardware and software, I would want to be certain that the company I’m investing in is creating products that won’t become outdated in a couple years. With Generate, we show our dedication to product evolution and commitment to our mission to help salon owners and their staff become better retail salespeople.”

Generate features several evolutions from the company’s original digital signage system, which is already popular in tanning salons across the country. “One of the most exciting features is our Playlist Editor,” Gangon said. “This gives you the ability to add, remove and re-order ADS from your library for each of your locations with an easy-to-use, drag-and-drop interface. This function also works with playlists – simply drag-and- drop the content you want onto the days you want them to play. This offers the option of spicing up the display by showing different content each day, or specific ads on specific days. It’s all configurable by you!”

Salon owners will be happy to hear that Generate is loaded with many exciting features. “You can upload and search all available content, and it has the ability to create customized ads for your specific campaigns using your material plus the added benefit of our database of over 900 lotions, brands and tanning units,” Gangon explained. “We’ve also added new templates to offer a choice of background color and animated themes, such as balloons and palm trees. You literally have more than 1,000 unique options!” Generate also allows users to update their membership levels, tanning units and lotion specials whenever they want, or select a daily, weekly or monthly featured product. “Changes can be viewed on your screen in as little as 60 seconds,” he added.

You’re doing business in the digital age, so there’s no reason why you shouldn’t have Generate working for you and your staff. For more information about this revolutionary retail system, call 425.999.3101 or visit salonsensemedia.com.

“We added Salonsense TV to one of our locations and, by the end of the year, our lotion-per-person average was the highest it’s ever been. We attribute this growth to Salonsense, and we’ve since added it at our other three stores. Now, I wouldn’t want to be without it!”
Jessica Hilliker – Owner, Sunsational Tan

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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