Tis the season to give the gift of wellness, and though you offer wellness services all year long, now is the time to let them shine!
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Who’s on your holiday gift list this year? Friends, family, co-workers? Your salon guests, most likely, have a similar list and are searching for great gifts. Your business offers something unique – services that can help people reach health, fitness and beauty goals. Why not showcase what you have to offer and entice your guests to keep coming back all year?
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If you offer spa or wellness services in your facility, you’ve got an excellent opportunity to make a nice profit this holiday season. Here are three tips for cashing in on the holiday hustle and bustle, when consumers are ready to spend – and also, relax!
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Gift Cards Galore
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One of the simplest ways to make your wellness offerings more profitable is by offering gift cards. It’s the time of year to give unique and practical gifts, and what fits the bill better than a spa day? Current customers who advocate your business are sure to purchase gift cards for family and friends – encourage them to share the love!
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Advertise the fact that you have gift cards available for sale regularly and prominently by posting on your social media pages, running a gift card promotion and displaying a sign at your registration desk, lobby and other high-traffic areas. You may also want to consider sending out your holiday offerings and gift card availability to your database with healthy holiday gift-giving ideas.
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Holiday Packages
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Your seasonal offerings should include both service and retail promotions. Sometimes, the best packages combine both! Look at your service menu and create two or three fun and festive packages. For instance, pair up a body wrap with a red-light facial and give it a seasonally-inspired name. Let customers know about it through an email blast and your front desk team. Then, allow guests to purchase gift cards for it so they can get the discounted rate for their family and friends. People love a good holiday deal!
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Want to boost retail sales? Take some of your best-selling products, pair them up with products that work well together and create custom gift baskets. Doing this for your guests takes some of the pressure off of them!
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Pair Up
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Now is also a great time to get involved with another business that is complementary to yours. Do you know the owner of a fitness store or gym near your business? Why not ask them if you can slip a promotional flyer in every shopping bag that leaves their shop? Frazzled shoppers are sure to love the idea of relaxing with your service offerings. In exchange for this privilege, you can offer a free session to the business owner and store employees.
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Lastly, don’t forget to ENJOY! So often we get caught up in all the things we should be doing, we forget to take a moment to ourselves and just experience the holidays. Not only is this good for your mental well-being, but it can also help you stay well, too. Use these ideas and more to help your business earn a bit of extra revenue between now and the New Year!
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Use these ideas and more to help your business earn a bit of extra revenue between now and the New Year!
