The IST Business Support Program offers a wealth of practical information that will help guide you on the path to success.[gap height=”20″]
With knowledge and first-hand experience gleaned from many of the industry’s most successful salon operators, leading manufacturers and distributors, IST Magazine has designed a salon-focused resource that will provide you with insightful information on day-to-day business operations, together with proven sales and marketing strategies you can use immediately to maximize your profit potential.[gap height=”20″]
[gap]This valuable business tool will help you analyze and review the vital aspects of your business model, including:[gap height=”20″]
- Calculation of the operating cost of each tanning system (UV & Sunless) on a per session basis for lamp usage, electricity, solutions, etc.
- Calculation of the number of sessions, packages and EFTs you must sell each month/year to break even and then achieve profitability.
- Analysis of customer spending patterns including dollars spent per customer session/per year on UV tanning, lotions, sunless, etc.
- Calculation of salon traffic, equipment usage and cash flow on a monthly basis, as well as a percentage of annual totals.
- Calculation of revenue per tanning system (UV & sunless) per month/per year.
- Analysis of the cost and contribution of lotions, accessories, sunless and additional profit centers to the bottom line.
- Review of your current session, package and EFT pricing structures.
- Review of sales & marketing materials, advertising, promotions, etc.
- Analysis of your salon’s database as it relates to your target demographics and market penetration.
- Analysis of your physical location and target market including surrounding businesses and population demographics.[gap height=”20″]
Business-to-Business Comparisons[gap height=”20″]
In addition to providing you with an in-depth analysis and review of your business model, we will also compare your numbers to industry averages. This will help to highlight your strengths and provide focus on areas that need improvement.[gap height=”20″]
What you will receive is a concise, comprehensive Business Analysis that will immediately open the door to increasing sales and profits. It may also be used as the foundation for your business plans and bank loan applications.[gap height=”20″]
Getting Started[gap height=”20″]
Whether you are opening your first salon, considering expanding an existing location, buying or selling a salon, or would just like a better understanding of the business in general, the IST Business Support Program is an effective support tool that will help you to increase sales and profits. [gap height=”20″]
Such an extensive support program would typically cost several thousand dollars. For a limited time, it is available to you for just $195. For more information, go to istmagazine.com and click on the IST Business Support Program Banner. You may also contact me directly at jerry@istmagazine.online.
