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Let me take a Selfie! #tanselfie by Dr. Sun

John P. Ribner by John P. Ribner
June 1, 2014
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Like, OMG! The 1daful color your tanners will get from #tanselfie will make their BFFs #jelly!

#tanselfie by Dr. Sun is bound to be the next craze, just like the phenomenon for which the tanning product is named. Since it seems that everyone likes snapping selfies these days, the lotion maker created this product to help them look their best when they do. Loaded with natural bronzers, tan-enhancers and skin-firming and toning ingredients, your clients will look #hot when they the thrust their cellphones to the sky, aim downward and do their best “duck lips.” Since #tanselfie is bound to inspire many a picture, Dr. Sun has also created a contest designed to engage the end user – the tanner – making it the most interactive tanning lotion on the market. That’s #awesome!

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Dr. Sun wants to encourage #tanselfie users to post pics of themselves on the company’s Facebook page. “We’re holding a contest for our tanners,” explained Christy Hogan, Dr. Sun President. “We’ll take the best of these selfies and print them on the product bottles. This is a great way to reach out to the end-users of our lotions and get them involved with our company and our products.” When tanners and salon employees begin sharing their selfies on Dr. Sun’s Facebook page, Christy and other company representatives will choose which ones will appear on the bottles.

To make everyone’s selfie 2G2B4G, #tanselfie contains a blend of awesome ingredients. “The lotion contains Symbronze 1659,” Christy said, “which is a natural, DHA-free self-tanning formulation that provides beautiful results that last seven to ten days.” #tanselfie also offers a host of skin-firming, skin-brightening and collagen-producing ingredients to help make tanners look their best when taking their selfies. “All of this combines with a mattifying blend to give the skin a smooth and supple finish,” Christy added, “making for perfect selfies.”

Judging by its name alone, it’s obvious that #tanselfie is a product made for the 18-25 female demographic. “Typically, these are the tanners who are photo-sharing fanatics on Facebook, Instagram and Twitter,” Christy said. “With more and more people using social media, the lotion could definitely have crossover appeal with a more mature demographic, as well.” A 12-oz. bottle of #tanselfie has a suggested retail price of $42, and the product is available through Dr. Sun’s distributor network.

For more info about this uniquely interactive product, visit drsun.com or Dr. Sun/Podz Eyewear on Facebook.

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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