There are certain things that never cease to amaze me about the salon industry. One of the most notable things is the way that it evolves. When I first started Twilight Teeth, tanning salons were just that: tanning salons.
Most had two services, max. You could choose from standard UV tanning, or sunless tanning. And that was what they did, 24/7. Some time around the 2010s, something incredible happened: tanning salons stopped being just about tanning and started becoming wellness centers.
One-Stop Shops
Tanning salons are gaining more business than ever by being a one-stop shop for all things body and skin care-related. While tanning remains their most popular service, companies across America are now offering massage beds, saunas, as well as teeth whitening services.
That’s where Twilight Teeth came in. We were often the first “extra” tanning salons offered back in the day—during times when diversification was just a budding business. It didn’t take too long for Twilight Teeth to become a must-have.
Of course, not every salon owner can afford new massage chairs or new red light therapy machines. The easiest way to offer more services is to work with simple, single-use kits that complement the services you already have.
We’re not too far away from the point where being a “tanning only” salon can be a hazard to your business. Simply put, people want more, more, more!
Understanding The Customer
Outsiders to the industry are often baffled by the partnership between tanned skin and teeth. After all, isn’t that a dentist’s realm? Wouldn’t it make sense for dentists to offer this instead? Well, the answer is both yes and no.
Among tanning enthusiasts, a tan is not always enough to complete the look. If your teeth are yellowed, you’ll look yellow all over. A contrast between your skin tone and teeth helps your tan look more natural as a whole. It helps complete the healthy, glamorous look we all aspire to.
Think about it. When you seen swimsuit models or professional bodybuilders, don’t they always have a set of pearly whites? They do. It just adds that extra pop of contrast that brings out the glow of a good tan.
Why Should Salons Do Tooth Whitening?
So, we’ve already gone into the basics of why tanning aficionados love tooth whitening and why it makes sense for salons to diversify their service menu. But, let’s get to the meat and potatoes: why tooth whitening?
While people can go to dentists, most people prefer to go to a salon for their tooth whitening. Here’s why it’s a smart business move for almost every tanning salon company:
- It’s affordable for clients. Going to a dentist is costly, even for a whitening treatment. Twilight Teeth offers professional results for a fraction of the cost. That’s a welcome break from the rising costs of everything, including dentist services.
- It’s affordable for salon owners too. If you’re not able to afford a new red light therapy machine or a new hydromassage bed, tooth whitening services are a fast and easy way to add new services without installing new machines..
- Clients already want this service—and want to save time. It’s true. You can whiten your teeth in minutes. And if you get a UV-based system like mine to whiten teeth, it’s a perfect way to get your clients whiter teeth while they enjoy UV tanning beds.
- Did I mention that UV tanning supercharges certain whitening systems? This is why Twilight Teeth remains such a popular product among tanning salons. It is literally designed to work with tanning beds.
- White teeth are one of the most commonly-mentioned traits people want in a date. If you want to take a look at the benefits people get from a set of pearly whites, look no further than dating. 70% of women and 58% of men believe that teeth are one of the most important physical attributes to look for in a date.
The demand is there. The price of adding a great smile to your offerings has never been lower. The question is, are you ready to meet those needs?
