If your service menu includes spray-tan options, sunless product up-sells are a wonderful way to increase your average sunless service sales across the board.
“Pura Sunless products improve user results and provide a full range of skin care,” says Bill Mandry, Director of Pura Sunless Sales. “Promotions like a free UV session upgrade or spray-tan with the purchase of a sunless product bundle work very well.”
Mandry says an example of a sunless product bundle would be a tube each of Pura Shower Gel, Amplifier Gel and Tan Extender Moisturizer – a retail value of $75. “By offering a free spray-tan with this bundle,” he says, “the cost of goods only increases by about $2 (spray-tan solution); however, the perceived value to the tanner is a savings of $25-$45 for the service.”
The Pura product line includes three formulas that prepare the skin for optimal results, enhance the appearance of the tan, and extend the results of the session. They are packaged in 6oz tubes and have a refreshing Mango Sunshine Scent.
Pura Shower Gel is a daily moisturizing formula that contains Potassium and Vitamin C, and Exclusive Tahitian Blend that includes nourishing mango, banana and papaya fruit extracts. “These extracts have Ellagic Acid, an anti-aging antioxidant that helps protect skin against collagen loss,” Mandry explains.
The Pura line also includes a pre-session product, Pura Amplifier Gel. “It prepares skin for maximum results from any sunless application or UV session,” says Mandry. It contains the rich and nourishing Exclusive Tahitian Blend, as well as protein and ginseng to balance the skin’s pH level prior to tanning.
Pura Tan Extender Moisturizer prolongs sunless results with DHA, while nourishing with shea butter, banana and papaya fruit extracts. “The formula contains aloe vera which has soothing and healing properties, plus sunflower seed and olive oils for excellent moisture,” Mandry says.
In addition to the pre- and post-tanning products, Pura offers the Sunless Spray Can that provides streak-free, golden color that starts to develop in one hour. The moisturizing, quick-dry mist contains DHA, erythrulose, aloe vera, witch hazel and sunflower seed oil. “The mist is ultra-fine and the one-touch, continuous spray works from any angle,” says Mandry.
“Pura products can be easily be bundled to offer value to your customers and increased sunless revenue to your bottom line,” Mandry adds. Your salon guests who enjoy sunless tanning will be open to purchasing premium formulas that help them get better, longer-lasting results. For more info, call 888.502.5093 or visit puracolor.com.
