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Rave Reviews! Pura Sunless by Heartland Tanning, Inc.

John P. Ribner by John P. Ribner
April 1, 2014
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The Pura Sunless spray unit is reliable, user-friendly and your tanners will love it; but Heartland Tanning, Inc. says, “Don’t take our word for it!”

Salon operators are raving about the Pura Sunless unit by Heartland Tanning, Inc. and it’s easy to see why. Packed with Heartland’s latest technological advancements, the Pura unit ensures an efficient, effective and comfortable spray session. The user-friendly system produces full-body coverage in about three minutes and 30 seconds without any twisting and turning, and tanners can shower within four hours after their session. It doesn’t get more user-friendly than that, and this is why Pura has so many salon owners across the country raving about it.

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“An amazing experience” is how Rick Waldenburg, owner of SunsUp and Karrera Consulting (Portland, OR), describes Pura Sunless. “I helped Pano Theodoridis (Pura Install Professional) assemble the unit in my store,” he said, “which gave me a great opportunity to see the technology and I was blown away by how sophisticated and durable everything was. It definitely uses commercial/industrial grade components, which explains why it performs so well in my salon.” A few months after the unit’s debut, Rick says he had to order another Pura system. “My tanners absolutely love it!” he added.

Stan Olszewski says he can’t have enough Pura Sunless units at his Copper Tan salons based in West Palm Beach, FL. “Our tanners love how the Pura cabin is pre-heated to provide a warm atmosphere for their session,” he said. “They also like the warm-drying blower that dries the excess solution after the application.” Stan ordered his first Pura unit in January 2013 and had two more delivered this February. His eventual goal is to offer at least one at each of his 11 locations. “We’re planning a party on the day we install the last one!” he exclaimed.

Heartland’s Trinity-mist delivery system is a big hit with tanners at Sunset Tanz of Huntsville, AL. “They love it because it delivers amazing solution coverage without the tanner needing to assume any complicated positions,” said Deborah Harton, the salon’s owner. “They just step inside and get sprayed on the front and the back and they’re completely covered.” Deborah added that the sunless solution dries quickly and evenly with no streaking or orange tone, and the unit itself is very easy to maintain. “It sprays itself clean between sessions,” she said, “and all we have to do is use a squeegee to remove the excess water.” With Pura leading her sunless offerings, Deborah says she plans to step up her marketing and promotional efforts this year.

It’s easy to see why salon operators are raving about Heartland’s Pura Sunless open-air spray booth – its technological superiority delivers the ultimate spray-tanning experience. For more info about the total sunless satisfaction this system provides, call 800.554.8268 or visit heartlandtan.com or purasunless.com.

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John P. Ribner

John P. Ribner

A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."

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