The New Year is always about new beginnings and resolving to make the next 12 months better than the last. Some people resolve to lose weight, to spend more time with family or just to improve some aspect of their life they’ve neglected in the last year. This month, let’s talk about how to implement New Year’s Resolutions to improve the operation and success of your salon.
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First, take a good look around. Sometimes, it’s hard to see what’s right in front of you every day. Try assigning each staff member a different area of the salon and have them make a meticulous list of what can be improved. This way, you can adjust your daily cleaning list to focus on things that are being neglected. Are the corners of the tanning rooms being cleaned properly? Do some rooms have cracked chairs or sunbed acrylics? Or, are there some areas that could benefit from a little redecorating? Like for example, adding a poster on the wall listing some facts about using lotion during a tanning session?
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When we work in the same environment every day, we tend to overlook the small things. This New Year, resolve to make your salon look the best it possibly can. Cleanliness is a key reason why a person will choose one tanning salon over another – because your clients do get naked in your establishment, and you want them to feel comfortable and at ease when doing so.
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Take a look at your team. Do you have outgoing, driven, hardworking and capable staff working in the salon in your absence? If you can’t answer “yes” to this question, then, what tools do they need to improve their skills? Could they benefit from more training and education? Most lotion manufacturers offer online training that teaches your staff to effectively sell the products in your salon, and most of these online programs are offered at no charge.
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Take advantage of your resources. Is there a new gym, nail salon, hair salon, etc. in town? If so, partner up with them for cross-promotion. Have them give their customers your “free tan” cards or referral cards, and you can do the same to promote their business. Talk to your distributor representative to gather ideas – they talk to salon owners like you every day, and they are full of good information on how to drive new traffic into your salon. Your lotion manufacturer is also a good resource to have a relationship with – not only will they inform you about upcoming web trainings for your team, but they, along with your distributor, can assist with ideas and providing you with free products to use for promotions such as customer appreciation days, free tan weekends, etc.
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A New Year makes us all feel that we have new opportunities, a fresh outlook and renewed desire to improve our surroundings and ourselves. Implementing these ideals into your business can make you and your staff more successful and more focused. Whether you are making big or small changes, evolving, growing and constantly striving for better is what a New Year’s Resolution is all about. This New Year, resolve to give your business the passion it deserves.
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Whether you make big or small changes, evolving, growing and constantly striving for better is what a New Year’s Resolution is all about.
