We all know that there are specific things in life that just seem to go together: peanut butter and jelly, dinner and a movie, or baseball and apple pie. Certain things are just historically popular together in almost every part of life.
In the world of tanning, there are a couple of popular combinations: sunbeds and tanning lotion, vacations and base tans, just to name a few. At the top of that list, though, is the combination of a tanned body and white teeth.
Why Whitening Matters In The Tanning World
As the CEO of Twilight Teeth, I might be a little biased when it comes to my focus on a set of pearly whites in the world of tanning. After all, Twilight Teeth is the only tooth whitening system designed to be most effective in a UV tanning bed.
Here’s the truth, though: white teeth help accentuate a darker complexion. It adds a layer of contrast to the look that enhances the healthy glow of a professional tan while also subtly adding a little nod to your overall health.
If you’ve ever seen a person who had a deep tan and noticeably yellow teeth, you know they tend to look unhealthy. At times, it can even look downright strange. Having white teeth completes the look you want to have as a beachy, healthy person.
The Numbers Are In
From a salon sales perspective, tooth whitening services are going to be a relatively easy add-on to sell. It’s no secret that people love white teeth. If you’re curious about what the actual numbers say about our society’s love of white teeth, take a look at these statistics below:
- The global tooth whitening market is expected to grow from USD 8.93 billion in 2025 to USD 12.77 billion by 2032.
- Tooth whitening is currently the most popular dental procedure in the United States, accounting for 32 percent of all dental office visits.
- In 2016, a survey by White Dental Beauty discovered that 84 percent of respondents felt more pressure to have a white smile due to social media posts they’ve seen.
- 90 percent of dental patients have requested tooth whitening from their dentists.
- 45 million Americans use tooth whitening products on a regular basis.
Numbers don’t lie. People love having whiter teeth, even in a tough economy. There’s also more to the story than meets the eye…
Whitening Away From The Dentist’s
When tooth whitening first became available, it used to be exclusively done by dentists. It cost an arm and a leg, which made it out of reach for others. That time has since changed, with whitening services being made readily available in tanning salons as well as through online DIY kits.
Of the people who request whitening services at the dentist’s, one of the top reasons they decide against it deals with the price point. They often use DIY whiteners, but these often have their own issues. At-home whiteners often don’t deliver great results.
Yet, people want professional results. In recent years, tanning salons were able to get in on the industry. UV rays (like the ones used in tanning beds) are perfect for kits like Twilight Teeth to do their jobs well. In fact, UV-based whiteners tend to give striking, professional results.
These kits work best in a tanning bed and they cost a fraction of the cost of a dental appointment. You also don’t need to be a dentist to learn how to use whitening products. The whitening products sold by tanning salons are a perfect solution to the money issue—offering great results at a fraction of the cost of a standard dental visit!
Why Do People Love White Teeth, Anyway?
I’ve already explained that tanning helps accentuate white teeth and vice versa. But, did you ever wonder why it’s such a popular procedure? Well, the perks are there…
More Dates
When someone flashes their smile at you, does it make your heart go aflutter? If so, you’re not alone. A recent study revealed that a healthy smile is the top quality that people look for when they are searching for a date online. Surprising, isn’t it?
Having white teeth is attractive regardless of who you’re attracted to.
Of course, research also revealed the opposite also happens to be true: bad teeth remain a top deal-breaker when it comes to the looks department. If your clients are hoping to get lucky, encouraging them to get their teeth whitened is a smart move.
Better Reputation
Many of us have noticed how often business executives always seem to have pearly white teeth. It’s not just a trendy thing to do. A recent study showed that Americans perceive people with bright smiles as 58% more likely to be successful and wealthy.
When you have a “wealthy look,” people are more likely to do business with you. They trust you and your business acumen because it looks like you already have success.
Boosted Confidence
It’s also important to remember the other major reason why people get their teeth whitened: it’s a confidence builder. Most people have things about them that make them feel insecure. For some, it’s their teeth. For others, it could be something a little different.
Having white teeth boosts confidence in a number of ways. For those who are nervous about their smiles, it eases that concern for obvious reasons. For others who might be a bit worried about other facial features, a bright smile can act as a distraction.
Tooth whitening is a more affordable way to boost your confidence without going to extreme lengths to change your appearance. It’s a natural-looking way to enhance what you already have going on.
Stain Removal
Finally, there’s something to be said about coffee, red wine, and curries. They’re popular because they taste wonderful. Unfortunately, they also tend to stain your teeth. Whitening helps reverse that stain issue. It’s a major perk for those of us who love a cup of coffee in the morning.
Whitening Is The Ultimate Tanning Add-On
When you get to a tanning salon as a client, chances are you want a full-body transformation. You want a tan that pops. Tooth whitening can make that happen by offering that perfect contrast between your smile and your body.
If you haven’t already, look into offering teeth whitening as a UV tanning add-on. You’ll be glad you did.
