High-tech tanning products that are as exclusive as they are innovative make MR International the intelligent choice for savvy salon owners.
Today’s marketplace is highly competitive, with rival salons copying each other on pricing, equipment and special offers. In this environment, successful salon owners are the ones who provide a high quality guest experience. To provide salon owners with product exclusivity and profitability, MR International produces tanning lotions that are guaranteed to stay on salon shelves and off Internet diversion sites. This, in addition to other benefits, is why successful salon owners utilize MR International tanning products to help them succeed in today’s market.
MR International’s reputation for top-quality tanning products can be seen in its Intelligent tanning or “i” product line. With individual product names such as iBronze, iNatural and iBlack, this 17-unit line offers a specific product for every tanner’s needs. Explained MRI Owner Max Recone, “Each product features our exclusive Melanocyte Energizers™, which is a proprietary complex that tricks the melanocytes into believing they’re in the presence of UV light, causing them to produce long-lasting color. The lotions also contain multiple advanced skin-enhancing, moisturizing and nutritional ingredients for advanced skincare.”
Founded in August 2005 by Max Recone, MR International offers tanning operators a number of benefits. Recone explained, “We offer exclusive territories and our products are not diverted through online sales, giving salon owners who sell our products a distinct advantage over their competitors. MRI products are also purchased at a set cost, giving salon owners the freedom to set retail prices according to their demographics.”
MR International wants to help all salon operators unleash their inner sales superstar. National Sales Trainer Wendy Whitman educates members and their staff on top sales techniques designed to maximize their lotion sales potential at Go To meetings, field visits and trade events. Recone added, “Wendy has a lot of experience in lotion sales techniques and she does an excellent job instructing our members in everything they need to succeed!”
With its exciting i-line and other tanning products, MR International continues to offer salon owners a means for maintaining a competitive edge in today’s market.
