Looking for a fun new product that provides simplicity and awesome value to your salon guests? Tote-Masque is a truly unique product that can be a practical addition to any salon guest’s tanning regimen.
“This product has three separate and distinctly different functions,” explains company owner, Glenn Cole. “As a mask, it fully protects the face, neck, ears and hair from over 98% of all UV rays. As a bonnet, it protects hair during both UV and spray-tan sessions. And it’s also a tote bag to carry tanning essentials to and from the salon.”
Many salon tanners choose not to tan their faces for a variety of reasons, including increased sensitivity to UV exposure due to cosmetic procedures such as chemical peels and microdermabrasion, or use of skin care products that contain Retin A. Created for use in both a sunbed and stand-up tanning systems, Tote-Masque offers full coverage for the entire head, including the back of the neck and sides of the neck. The product is constructed of a sheer, silky and breathable fabric that has a lab-verified UPF (Ultraviolet Protection Factor) rating of 50+.
Tanners often attempt to protect their faces by covering them with a regular cotton towel or t-shirt. Glenn stresses the importance of educating these tanners about the lack of protection most fabrics provide. “Tanners need to know that a towel or t-shirt will only provide shade, not true protection from UVB/UVA,” he says. “The rays penetrate cotton fabrics because they are not woven tightly enough. Only fabrics treated with a UPF application, like the Tote-Masque, provide both shade and true UV protection.” The fabric also wicks moisture away from the face, which helps tanners stay cool during their session.
The Tote-Masque is a good value for the salon owner because it can be purchased directly from the manufacturer, which increases profit margins. With a wholesale cost as low as $5.75 and suggested retail of $19.99, Glenn says that it’s a very profitable product for salons to sell. “Salon operators who sell the Tote-Masque are offering their tanners a cutting-edge product that is also a tremendous value,” he adds. “It’s unlike anything else currently on the market.”
SALES TIP
If you know your tanners, you know which of them prefer not to tan their faces. Be sure they are aware that only fabric specifically designed to block UV rays, such as that offered by Tote-Masque, will provide the protection they want.
