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Home Columns Trending @DevotedCreations

What’s Trending? Keeping Your Summer Glow!

Madeleine Harrington by Madeleine Harrington
September 1, 2023
in Trending @DevotedCreations
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What’s Trending? Keeping Your Summer Glow!

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Just because summer is leaving us, that doesn’t mean you have to wave goodbye to your beautiful bronzed color, as well!

As we all know by now, hydration is key to tan maintenance. Of course, you want to keep your skin moist and hydrated, no matter what season it is. However, the benefits don’t stop there – hydration also allows your skin to build even more color with continued UV exposure .

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So, what’s trending in premium skin hydration? Devoted Creations Tan Extenders! All of our formulas have the same first ingredient – Aloe Vera – which provides healing, moisturizing and hydrating benefits. Another reason to use a DC moisturizer: they are all sulfate-free. Sulfates are essentially detergents and typically irritating to skin. A sulfate-free moisturizer – like Barefoot Beachwood™, our newest formula with Moisture Lock Color Extending Technology – will not strip your color, but will provide that extra hydration needed to maintain it and keep your skin healthy-looking. Lastly, always remember that as important as topical hydration is for your skin, internal hydration is just as important. Make water your beverage of choice! Creating a routine with proper hydration is important in maintaining your summer glow and preparing for a bronzed fall, as well.

 

What’s trending @DC? Your tan maintenance essentials!

 

Another way to successfully keep your summer color is by switching up your tanning lotion. By using the same type of lotion with every UV session (accelerator, bronzer or tingle) your results are bound to plateau. For example, let’s say during the summer you were most often using an accelerator product (since they are typically indoor/outdoor formulas), and you happened to be spending a lot of time at the beach/pool/lake. Well, now it may be time to switch it up and use a bronzer to avoid hitting a tanning plateau. Another example may apply: you’ve built a great tan over the summer, so you don’t want to use a bronzer product that has added cosmetic color. In both of these situations, you may want to try a lotion that will give your tan a kick – like hydrating DC Accelerator™ with Bronze Boost Complex.

Whichever example suits you better, there is no wrong answer when using a lotion as long as you are using one! I personally prefer using an accelerator during the summer and then switching to a product with natural or DHA bronzer right after. We recommend switching lotion types every time you finish a bottle. This will help maximize your results and ultimately allow your skin to develop optimal color all year round.

In addition, if you’ve built amazing color over the summer, maintenance is needed to make it last. Our skin has a natural and unavoidable exfoliation period. To keep your tan, we suggest a minimum of 1-2 weekly UV sessions. Start the fall season with a new bottle of Devoted Creations lotion and enjoy your fresh glow!

Something else to keep in mind: as summer’s end approaches, many tanning salons typically put their lotion inventory on sale to prepare for newly-launched products that they will soon have on their shelves. This is a great time to purchase a product you may have been wanting to try. These may include some in the top-level collections that contain more premium skincare ingredients and technology that will provide color you didn’t even know was achievable.

What’s trending at DC? Everything you need to avoid having your great tan fade away like the summer! As long as you stay consistent with your hydration and alternate your tanning lotions, you can maintain your desired color 365 days a year.

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Madeleine Harrington

Madeleine Harrington

Digital Marketing Coordinator & Product Specialist at Devoted Creations

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