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Home Features Feature Story

7 Questions with Jerry Baughman

Owner, Twilight Teeth

IST Magazine by IST Magazine
June 1, 2018
in Feature Story
Reading Time: 2 mins read
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7 Questions with Jerry Baughman Owner, Twilight Teeth
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1. How did you get into the tanning industry?

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It happened quite by accident. My wife and I were getting ready for a special event and wanting to look our best, she was having her teeth whitened and I was tanning indoors to get rid of my farmer’s tan. After our family dentist explained the teeth-whitening process to me over the phone, I went to my tanning session thinking, hey! Why not utilize that UV light to whiten your teeth while you tan? After a few calls (and lots of money) to a patent attorney, we were swept into the tanning industry nearly overnight back in 2002-2003. We’ve been serving our loyal salon owners ever since.

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2. What do you like most about your job?

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The flexibility, for sure! Offering our unique “Whiten While You Tan” teeth-whitening product to the tanning industry has allowed us to live the American Dream. The best thing has been the ability for BOTH parents to be available and home for our children. Thank you for that, Salon Owners!

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3. How do you spend your spare time?

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Like the rest of the world, I spend most of my time shuttling kids around for one event or another. Living in Florida, we have the option of enjoying a theme park or two along the way (pictured at Universal’s Islands of Adventure in Orlando). We must take advantage of the place we live, right?

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4. Do you have any “pet peeves?”

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Yes! I often wonder where certain words come from and why they mean the opposite of what you would think. Like, why is the word “abbreviation” so long … I mean, come on! Five syllables in a word that is supposed to make things shorter? And, why do they call them “apartments” when they are obviously all together? Why do we drive on the parkway and park on the driveway? And, I dislike the word “actually” when it’s used to describe something – like, “you actually did a good job” or “you actually look good in that outfit.” Kind of takes away from the compliment.

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5. What’s your favorite food?

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Carnival food, for sure! Deep-fried Oreos and a cheeseburger on a doughnut? Who knew there was such decadence to be enjoyed while standing in a dirt parking lot.

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6. Do you have any favorite TV shows?

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Not really. I watch the news, which is probably bad for me. I think we should start a new drinking game: gather your friends and some drinks, turn on your favorite news channel and every time Donald Trump’s name is mentioned – everybody drinks! I’m pretty sure everyone would be on the floor within 30 minutes.

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7. If we look at your “Bucket List,” what’s at the top?

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Well, I’m 46 and I finally got my passport. I’d like to travel to Europe and reestablish Twilight Teeth’s dominance as “The Original UV Teeth Whitening System for the Indoor Tanning Market.” I think that trip would be considered a tax write-off. Wait … does anyone from the IRS read this magazine?

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