Dear Readers,
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Here we are again – the beginning of J.A.S.O.N. – the time of year when those in the tan biz either feel the effects of sluggish salon traffic or are doing okay because they planned ahead and kept an eye on their numbers during busy season. Which salon operator are YOU?
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I believe that for those who are committed to growing their businesses, IST Magazine is (and always has been) a valuable resource. In this issue, salon biz expert, Jerry Deveney is “Crunching the Numbers” to offer you formulas for calculating critical business data.
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There’s plenty more great reading in this issue offered by our industry contributors – sales advice from Lisa Parsons of Devoted Creations, marketing tips from Melissa Damiani at SunLync and Arkansas salon pro/marketing guy Drew Spurgers, as well as the first in a series about the important issue of “invasion of privacy” in salons by Universal Insurance VP, Jenny Bortman. Add to that features on preventing cybercrime and achieving longevity in a family business (which many tanning salons are), and as always, much more!
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I hope you share the articles in your IST Magazine with your team – there’s so much they can learn from our content, particularly newbies. In the tan biz, training is more than showing staff “how to do things.” It’s about learning to project an image that instills trust among salon guests; it’s about giving staff tools to do their jobs efficiently and with confidence. Competent training decreases turnover and increases sales. It’s that simple!
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Since its inception, Sun is Life® has trained thousands of salon operators and staff who now enjoy a more profitable business and offer a professional tanning salon experience. Thanks to our sponsors for believing in the value of our program. It’s so affordable and accessible – you can get your whole team trained for $99 – an amazing business investment! Don’t wait … visit sunislife.com today and get prepared now for the season ahead!
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If there’s something you’d like to see in your IST, please email vince@istmagazine.com.
