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    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

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    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

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    The Truth About Retinol Confirmed by a Dermatologist

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    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

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Home Features Feature Story

Ready to Crush 2022?

Joe Schuster by Joe Schuster
January 4, 2022
in Feature Story
Reading Time: 3 mins read
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Welcome to the New Year!

It’s time to brush up and prepare yourself for the season ahead. You may have already seen an uptick in guest visits last month and/or maybe enjoying the results of strong holiday gift card sales. Nonetheless, are you ready to roll and get 2022 off on the right foot?

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Of course, a major part of your preparation should be salon and equipment maintenance. Inside and out, your facility should be spotless – dusted, vacuumed, sprayed, wiped, sanitized and more. Sunbeds should be cleaned outside and the components vacuumed inside. Lamps should be replaced, but if you’re waiting a little longer to replace them, at the least, remove them from the unit and wipe each one clean, as well as the reflective material underneath them AND the underside of the acrylic shields. That dust build-up really affects the UV transmission, and your guests are looking to start the New Year with great tans!

 

So what’s next? I’d suggest some role-playing with your staff on some (pardon the pun) “hot topics.” Can everyone correctly, factually and professionally address each of the following questions?

 

  • Is the UV in sunbeds stronger than sunlight?
  • One sunbed session equals how many hours in the sun?
  • Is an indoor tanning session equivalent to spending a day at the beach?
  • Can I get skin cancer from your sunbeds?
  • Can I get COVID or AIDS from your sunbeds?
  • My doctor told me I obtained a skin fungus from your sunbed. I thought you told me you sanitized them?
  • The ends of your tanning lamps are dark. Are they still good?
  • If I can’t really tan outside, will I get a tan from your sunbeds?
  • I’m pregnant but my doctor gave me a note that says I can still tan. When can I start?
  • I’m pregnant but my doctor says that I can’t tan indoors anymore because of the microwaves that will affect my unborn child. Can you give me a refund?
  • I’ve had a little too much to drink today after work. I made an appointment for 6pm. Is my sunbed ready?

These are great questions to review prior to the busy season. Don’t know the answers? Look for upcoming classroom training sessions in your area or simply go online and take our Sun is Life Certification course at sunislife.com. It’s easy to follow and right now, you can train your entire team (up to 10 staff) for only $99!

Let’s move on to salon safety. Does your staff know what to do in case of a fire? A robbery? A medical emergency? They do? Well, have you provided the procedures to them in writing? These scenarios should be included as part of their initial training. Your staff may change throughout the season or the year, but your standard operating procedures (SOP) must stay consistent. Everyone must be on the same page, whether it’s answering guest questions, explaining how the equipment works, maintaining the equipment, and as just mentioned, what to do in case of an emergency.

This crucial info and much more can be yours now, for about ten bucks a person. It’s a deal you can’t afford to pass up! Your staff gets a certificate of completion, and your salon gets a chance to be featured in IST Magazine – what are you waiting for?

Get the facts and prepare your team to crush the 2022 busy season with the industry’s premier salon operator training program: Sun is Life!

 

 

 

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Joe Schuster

Joe Schuster

A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.

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