Dear Readers,
There are so many reasons why this is a great time of year; one of the best is the annual awakening of seasonal salon tanners! Operators in nearly every state can count on people to head for their local tanning facilities seeking the services that get their skin bronzed and ready for warm weather wardrobes, vacations and special occasions.
So, it should be obvious that this is definitely the time when you need to have a solid employee team in place. Business owners everywhere are struggling to find and keep reliable staff; as if you don’t already have enough challenges! This month, Devoted Creations’ Lisa Saavedra offers tips for recruiting top-tier employees, not just warm bodies to cover shifts. Read “Notes from the Road”.
To succeed in the competitive beauty and wellness industry, you need to count on a well-trained team that can offer every salon guest a superior tanning experience – especially brand new tanners. It’s imperative that everyone is on the same page, ready to answer questions with factual information and instill trust in not only your facility, but also in you as the operator. For over a decade, salon owners have been elevating their professionalism with Sun is Life® Salon Operator Training & Certification – one such business is highlighted as our “Salon of Distinction”. Your salon could be next! Not only will you have a more confident and knowledgeable team, but your business could be featured in a national magazine! Sun is Life is effective, engaging and super-affordable. I invite you to visit sunislife.com today (it’s new and improved!) and check it out.
There are other great resources for staff training – reach out to your distributor partner and favorite lotion maker for information about other available opportunities. Not everyone is born with a talent for sales. Product experts from these companies can provide training that can turn your staff into lotion-selling machines! Alex Zeedyk of Devoted Creations offers some tips for spring lotion sales in her “Trending @DC” column.
‘Tis the season, everyone … I hope your sunbeds and spray-tan booths are humming and your registers are ringing!
Thanks for reading!
