Most salon operators know that sunless tanning now brings us year-round revenue, but the demand increases this month and peaks in May-August … so, it’s time to get ready to make the most of it!
This month’s focus is on sunless – an industry sector that has rapidly grown and become a key to success. That’s the consensus amongst the pros we spoke to for the “All Things Sunless” section in this issue. It starts on page 56 with a Sunless Showcase; then, we feature many products in the Sunless Spotlight. “Ask the Experts” returns about how they capture a piece of the sunless market and its role in their service mix. Joe Schuster’s “Industry Report: The State of Sunless,” offering great input from leaders on the manufacturing side about what’s ahead for the non-UV tanning format.
One thing is for sure: you can’t beat our content! We introduce two new columnists this month: Veronique Munro of Infinity Sun and Brynn Scarborough of JK-North America. We now have 11 contributors! This group is comprised of industry professionals with over 120 years of combined experience, representing the top providers of sunless and UV equipment, lotion, lamps, accessories and other products and services you use every day. Some have been on the front lines in salons, others were here when the tan biz was in its infancy, and all have succeeded through many phases of its evolution. They meet monthly deadlines in order to share their expertise with you … so that you can be informed and motivated. Topics include sales psychology, marketing, promotions – but it’s not just about what goes on behind the counter. Our content covers human resources, corporation issues, and how to run a more profitable and professional business. Always has, always will.
Check out our coverage of the season’s two biggest distributor trade events hosted by Four Seasons and Heartland. IST is the only magazine that covers these events! This year, Sun is Life® was proud to be chosen to train those expo attendees – I’m glad that these two industry leaders see the value in offering the best training available. Sun is Life Training & Certification will soon launch a new way to train your staff using the latest technology … live and streaming directly to your team! Look for details of upcoming SIL trainings across the country.
While Team IST is here to help salons grow, there are others out there who are happy to take thousands of dollars from operators under the guise of “consulting” … more on this in the April issue.
Thanks for reading.
