When you first launched your business, you likely directed your energy on excelling at one core service: tanning. If you haven’t already started broadening your focus, now is the ideal time to explore ways to diversify your offerings.
At this moment, so many people have a heightened awareness of the importance of living a healthy and fulfilling life, so why not expand your services to include those that promote overall wellbeing?
It is understandable that even with the opportunity for greater profitability, and to help your clients feel their best with wellness focused services, you can be a bit reluctant to embrace progressive changes within your business.
Diversifying Wisely
It’s normal to worry about expanding your reach. After all, it is your livelihood and that of the staff that you employ. Thankfully, you don’t have to worry too much about it, provided that you do things the right way.
The good news is that by expanding your business to include new services and accompanying products that are already in line with your current offerings, there is less risk involved which will organically minimize your uncertainty.
Before broadening your menu of services, it is imperative that you create a solid and strategic plan for doing so. Conducting research ahead of time is important and you will find that there are many helpful resources at your disposal.
Start Your Hunt
Obviously, you can’t just pick random services to feature in your salon. You need to find the right ones. In-person tanning and wellness events, scheduling meetings with trusted wellness industry vendors or attending webinars remotely are just a few ways to increase your knowledge and obtain valuable information.
If your plans for diversification include similarities to your existing industry and service offerings, the skills and knowledge required may already be somewhat in line with the skillset that both you and your employees already possess. As a result, there may not be a need for extensive training or a requirement to learn new techniques that are completely outside your comfort zone.
Perhaps your salon offering has been exclusive to UV tanning equipment and related products. Incorporating ancillary services such as redlight or hydro-jet water massage will prove to be an attractive extension of services, and of the products that complement them.
Doing so will allow you to appeal to a diversified customer base, and year-round as well. As a bonus, these same customers may utilize your UV equipment, even if it’s something that they may not have embraced previously!
Think Soft(ware)
An important item to consider as you plan to incorporate diversity into your existing business is the software program required to accommodate your new services and products. You will want to determine if your existing program will meet your new business needs, and if not, what would be the process and costs involved with implementing a new one.
Does your current system offer helpful features such as a digital appointment book or the ability for your customers to book online with a specific technician, a check-in option for customers, or an employee scheduling module?
Can you configure your non-regulated services as exempt from the excise tan tax? Will your customers have the option of completing a redlight service in the same visit as a UV session? You might be in need of a new IT system or a new CRM in some cases.
Self-care and wellness have become central to how people approach health, productivity, and personal fulfillment. Expanding your offerings to this space is a strategic move and will surely yield positive results, especially if your growth plans prioritize diversification and are backed by the right tools and resources!
