, CMC, CPA, is an author, speaker and financial consultant who works with CEOs & managers to achieve greater financial success in a dramatically changing economy. As “Your CFO For Rent” & president of Western Management Associates, Gene has spent more than 20 years helping his clients build financial strength & shareholder value through applied knowledge &process improvement. Gene’s books, “Finance for Non-Financial Managers” (McGraw-Hill, 2003) &“Financial Mastery for the Career Teacher” (Corwin 2010), are available in bookstores & online. More info & free articles are available at GeneSiciliano.com.