Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
When indoor tanners think about protective eye-wear, they most certainly think about Wink-Ease disposables. In our industry, the name is...
The IST Business Support Program offers a wealth of practical information that will help guide you on the path to...
Opening a Salon? Expanding an Existing Location? Buying or Selling a Salon? IST has designed a salon-focused,...
When the police use “profiling” to catch a thief, the mainstream media chastises them for being prejudiced and insensitive. When...
We reached out for some input on a hot topic in the industry these days: should tanning salons diversify their...
Let me preface the following by stating that I am in favor of all workers being paid a fair salary...
Success is directly attributable to the personality of the owner – how he treats his staff and, in turn, how...
Picture yourself driving down the road on a long trip. Ahead, you see a billboard advertising a Burger King at...
The tanning business is affected, naturally, by the weather and the changing seasons. It is further influenced by the relentless...
Walt Disney was truly one of America’s most successful entrepreneurs. Starting with nothing more than a rudimentary drawing of a...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.