As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
Anyone, who has been in this industry for any length of time knows the crucially important role your guests play...
In my recent travels, I’ve really noticed a distinct difference between what makes a good salesperson versus what makes a...
As a lotion trainer, I’m on the road for much of the year, visiting salons to educate both new and...
Over the last few months of my travels, I noticed an increase in salons focusing heavily on their competition. Obviously,...
By now, we should all be feeling that Busy Season rush – and man, does it feel good! Better weather,...
Well, the holidays have come and gone and we’re gearing up for our industry’s favorite time of the year …...
The New Year is always about new beginnings and New Year’s resolutions. Some people’s resolutions are to lose weight, spend...
Between gift lists and shopping, holiday parties, Christmas and New Year’s, December is one busy month! In this month’s column,...
As in any industry, we know that our success and our longevity is due, in part, to having a great...
October isn’t necessarily the busiest month for most salons– but rather than view this decreased foot traffic as a problem,...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.