Helios Software President Robert Cochrane has been developing software & marketing
automation solutions for 27 years. Contact Robert with questions about Helios or the New Sunshine Marketing HUB at rcochrane@gohelios.com.
Social media has fundamentally changed the way salons communicate with their customers. What used to be a one-way dialogue has...
Ever since the massive credit-card breach at Target and other major retailers, there’s been an outcry for more secure credit...
As the online world continues to develop, salons must adapt to frequent changes. Facebook has been an important marketing tool...
Have you heard about the new EMV chip technology? Have you given any thought to how it may impact your...
According to statistics, nearly half of all e-mails are opened on mobile devices. That’s certainly huge – especially since it...
A Facebook contest can be just the thing to increase customer engagement, and the good news is that getting one...
Pinterest is quickly becoming one of the most powerful social networks on the scene. Increasing your salon’s activity and understanding...
It’s all too common for salon owners who build their own websites to make a handful of rookie mistakes. Unfortunately,...
We’ve heard rumors of a new ad format on Facebook for a while now, and the social network has finally...
What are you doing to capture your clients’ attention using Internet marketing? Facebook, Twitter, email, text messages? With the growing...
IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.