Monday, June 16, 2025
  • Home
  • About
  • Contact
  • Advertising Information
  • Subscribe
  • ist Live
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features

    Letter From The Publisher – March 2025

    SunCatchers, Boutique – Sun – Spa | Phenix City, AL

    Shining a Light: My Experience at the Heartland Tanning VIBE Expo

    sunbed

    Compliance Reliance

    sunbed

    Peak Season 2025 Success: Proven Strategies to Boost Profits

  • Health
    • All
    • Health Newsletter
    • Nutrition Corner
    red light therapy

    The Science of Light: Why It’s the Next Big Thing in Wellness

    “Love The Skin You’re In”

    3 Ways to Keep Your Bones Healthy & Strong

    The Truth About Retinol Confirmed by a Dermatologist

  • News
    • All
    • In The News
    • Industry Happenings
    • News Extra
    • Special Interest
    linked in as a sales platform

    The Rise of Short-Form Content on LinkedIn: A Game Changer for Business Growth

    Dmitry Tsvetkov / stock.adobe.com

    Revolutionizing The Industry: Why Tanning Is The New Full-Body Skincare

    heartland tan

    Talking About Heartland Tan’s January 2025 VIBE Event 

    IST Industry Choice Awards Winners 2024

    IST Industry Choice Awards Winners 2024

  • Spotlight
    tanned smiling woman teeth

    PSA: Delivering Bronze Skin Is Not Enough Anymore

    April 6, 2025
    glo tanning arkansas paragould

    Glo Tanning: New Salon Opening Spotlight

    April 4, 2025
    When focus flows, energy goes

    “Where Focus Goes Energy Flows”

    April 1, 2025
    The Secrets of Visionary Thinkers: 10 Rules For Brainstorming Success

    Warren Buffett Hates EBITDA. Here’s Why You Should Too

    March 18, 2025
    salon of distinction

    Salon of Distinction: Bear Naked Tanning

    March 17, 2025
    jchizhe / stock.adobe.com

    Keep It Simple Sales – K.I.S.S.

    March 17, 2025
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition
No Result
View All Result
ist Magazine
No Result
View All Result
Home Columns Tech Talk

Does Facebook still work for salon marketing?

Rob Cochrane by Rob Cochrane
September 2, 2014
in Tech Talk
Reading Time: 3 mins read
0
0
SHARES
0
VIEWS
Share on FacebookShare on Tweeter

As the online world continues to develop, salons must adapt to frequent changes. Facebook has been an important marketing tool for many salons, but how much time should you invest in Facebook now?

The past few years of changes in the social media market have led analysts to say that Facebook advertising may no longer be worthwhile (gasp!). It seems many people are growing disinterested with this form of socializing due to the increasing number of people who only use Facebook to whine about what’s wrong in their lives. But this doesn’t mean you should give up on building a group of Facebook fans or a community around which you can create awareness. The key is to find balance in the amount of time you spend on Facebook, based on what you know about your target market.

You might also like

Compliance Reliance

Plan for the Unexpected: Save Your Salon’s Data

Why Hashtags Matter

Let’s say you have a good number of Facebook fans. Did you know that only about 16% of them actually see your posts? Analysts believe it is because too many businesses post “spammy” or uninteresting updates, which may cause fans to simply tune a brand out. Before looking at ways to improve the visibility of your posts, let’s look at how people use Facebook.

How users are putting Facebook to work

Facebook is not a marketplace (yet). Instead, it is a controlled way for people to connect with existing friends. Most users I know completely ignore the ads, and use Facebook to interact with people they already know, not to look for new contacts. The point is that Facebook is a relational tool, not so much an advertising platform. So you should plan on spending time building connections and rapport, not just blasting posts with your latest specials.

Generally, news breaks first on Twitter because it is accessible and simple. Instead of only connecting with established friends, users can tweet with famous people, organizations and businesses that they would otherwise be unable to have a personal connection with. If the goal is fast exposure, Facebook lacks the speed and accessibility that businesses need to reach customers.

The investment decision

To decide how much time, if any, to invest in Facebook, study your salon’s target customer. Ask them. Do they use Facebook? How often? Do they use another social network more often? Do some soul searching. Has your salon seen any benefit from Facebook? Review your marketing strategy to see if your time and resources could be spent more effectively elsewhere.

The key lies in determining whether you should use Facebook as a relationship builder or just have a simple presence where people can find you if they search for you. There really is very little in between – either you build aggressively or let it sit. If you try to build a Facebook community halfway, it will be a huge waste of time.

If you do decide that Facebook can benefit your salon, the following are some keys to making your efforts more efficient:

  • Post updates that are completely unexpected or different – take people by surprise with humor or another specific brand voice that will stick with and interest people.
  • Not all posts need to be related to your salon. Facebook is about building relationships, remember? Figure out what info your customers love to see or read about and share it!
  • Make certain discounts and coupons available only on Facebook to encourage users to keep an eye on you.
  • Make sure every update includes an image or video, if possible.
  • Do not post every day. Update consistently but not as frequently as you would on Twitter. As a salon, you may only need to post once or twice a week.
  • Post when people are on Facebook! Statistically, the best times are weekends by far, followed by evenings and early mornings.
  • Use the Promote button for your most important posts to push them to the top of the news feed. Yes this does cost money, with the exact rate depending on your geographic location and how many users you wish to reach, but can be worth it for certain posts.

If your target audience is engaged on Facebook and your salon is about building relationships before and after the sale, then Facebook could very well be one of the best investments of time you could make. But if you’re looking for quick, non-relational advertising opportunities, you’ll likely find other sites and social media platforms offer more effective means of connecting with customers.

Previous Post

Family Dog Can Help Kids With AutismThe bond between child and pet can also be a ‘bridge’ to interaction with others, study suggests

Next Post

Preschoolers With Special Needs May Gain From ‘Inclusion’ ClassroomsPeers with stronger language abilities have positive effect, study finds

Rob Cochrane

Rob Cochrane

Helios Software President Robert Cochrane has been developing software & marketing automation solutions for 27 years. Contact Robert with questions about Helios or the New Sunshine Marketing HUB at rcochrane@gohelios.com.

Related Posts

sunbed
Feature Story

Compliance Reliance

by Joe Schuster
March 18, 2025
lync it data
Lync IT

Plan for the Unexpected: Save Your Salon’s Data

by Melissa Damiani
February 17, 2025
Tech Talk

Why Hashtags Matter

by Rob Cochrane
November 1, 2014
Tech Talk

More About Smart Cards

by Rob Cochrane
October 1, 2014
Tech Talk

Change is Coming!

by Rob Cochrane
August 5, 2014
Next Post

Preschoolers With Special Needs May Gain From 'Inclusion' ClassroomsPeers with stronger language abilities have positive effect, study finds

Recommended

IST June 2025 Cover

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other

Planning For Trouble With Merchant Advances

April 7, 2025
IST april 2025 cover

April 2025 – IST Magazine Digital Edition

April 7, 2025

Popular Posts

  • The Heat Is On Sun Protection Lotions

    10 Tips To Abolish Raccoon Eyes

    0 shares
    Share 0 Tweet 0
  • Peak Season 2025 Success: Proven Strategies to Boost Profits

    0 shares
    Share 0 Tweet 0
  • A TOWEL IS NOT ENOUGH!

    0 shares
    Share 0 Tweet 0
  • Four Seasons National Tanning Expo
    A Sign of a Great 2024!

    0 shares
    Share 0 Tweet 0
  • Let’s Talk About Stripes, White Patches & White Spots.

    0 shares
    Share 0 Tweet 0

Don't Miss It

IST June 2025 Cover
Digital Edition

June 2025 – IST Digital Edition

June 2, 2025
Ist-may-2025 cover
Digital Edition

May 2025 – IST Digital Edition

May 5, 2025
credit cards stacked on each other
Epic Sales

Planning For Trouble With Merchant Advances

April 7, 2025
IST april 2025 cover
Digital Edition

April 2025 – IST Magazine Digital Edition

April 7, 2025

IST Magazine is the premiere, multi-award-winning business-to-business publication for the indoor tanning industry, providing valuable business articles and industry information in a fun, professional format.

Information

  • Advertising Information
  • Contact
  • Copyright Policy
  • Privacy Policy
  • Subscribe
  • Terms of Use

Categories

  • Columns
  • Features
  • Health
  • News
  • Spotlight
  • Digital Edition

© 2024 ist Magazine.

No Result
View All Result
  • Home
  • Columns
    • ASA News
    • Ask Wolff
    • Epic Sales
    • Ergoline Focus
    • Eye to Eye
    • Lamp Talk with Leif
    • Lync IT
    • Notes from the Road
    • Trending @DevotedCreations
    • UK View
    • Monthly Motivation
  • Features
  • Health
  • News
  • Spotlight
  • Resources
    • Industry Links
    • Sun is Life
  • Lamp Talk
  • Digital Edition

© 2024 ist Magazine.