Cover Stories

Expert Panel To help maximize your sunless tanning revenue potential, ist Magazine asked the experts to share their knowledge on...

It’s easy to become the sunless-tanning expert in your community – just take any of the training programs offered by...

Looking for mind-blowing retail numbers at your salon? Then take this course in sales psychology! While sales are rung up...

Despite a few objections to the contrary, ist Magazine and Sun Is Life Trade School still maintain that making health...

If insanity is defined as “doing the same thing over and over again and expecting different results,” then the indoor...

With a new year comes change, and ist Magazine plans to feature tanning salons in a more distinctive manner in...

A year ago, several loyal readers told us they wanted to see more articles with a “best practices” focus in...

It’s October... the perfect time to enjoy this little “stocking-stuffer” from your friends at ist Magazine!  The tenth month...

There’s a gold mine of product sales and marketing assistance out there… all you have to do is pick up...

In the early days of this industry’s history, tanning salon owners were on their own when it came to operating...