Cryotherapy (cold-therapy) is a leading-edge, general wellness treatment that exposes the body to extremely cold temperatures, typically from -85° to -125° Fahrenheit, for periods of just 2-3 minutes.
The origins of cryotherapy can be traced to ancient Egypt (circa 2500 BC), when early healers used cold water (and ice when available) to treat injuries and inflammation.
Today, the science of cryotherapy is firmly established within the health and wellness communities and is attracting a growing and robust following of people spanning all demographics and lifestyles.
From athletes and fitness enthusiasts of all ages, to weekend warriors and those looking to “get back in the game”, cryotherapy offers a multitude of health and wellness benefits and has broad-based, universal appeal.
Cryotherapy has become a welcome addition and proven profit center for salons, spas, medical practices, health clubs, and massage and wellness centers worldwide.
Benefits of Cryotherapy
The primary benefits of cryotherapy include pain management and muscle recovery. It is renowned for its ability to alleviate pain and expedite muscle recovery. This is accomplished, in part, via increased blood circulation. Whole-body exposure to cold temperatures causes blood vessels to constrict and then dilate. This process helps improve blood flow and the oxygenation of the cells and tissue, in turn, reducing pain and strengthening the muscles.
Another significant benefit is enhanced mood and improved mental acuity. Cryotherapy stimulates the release of endorphins, the body’s natural “feel-good” hormones, which promotes an overall feeling of well-being. The rush of endorphins leaves users feeling invigorated and energized after each session.
Cryotherapy also contributes to overall skin and body rejuvenation. The increased blood flow and oxygenation can help to firm and tone the texture and appearance of skin throughout the entire body. This makes it a popular choice for those seeking non-invasive anti-aging treatments.
In addition, cryotherapy helps to increase metabolism and fuel calorie burn. The body immediately responds to the cold climate by increasing blood flow and circulation to help warm the body. This process increases metabolism and calorie consumption as the body works to regulate temperature. This process continues long after the cryo session is over, providing additional wellness and recovery benefits.
Cryotherapy has become a welcome addition and proven profit center for salons, spas, medical practices, health clubs and massage and wellness centers worldwide.
Technology
Modern cryotherapy involves advanced technology designed to safely deliver extreme cold to the entire body. There are two primary applications: Whole-Body Cryotherapy (WBC) and Localized Cryotherapy.
Whole-Body Cryotherapy involves exposing the entire body, from head-to-toe, to subzero temperatures for 2-3 minutes within a highly controlled, supervised environment.
Wearing protective coverings on the more sensitive areas of the body, the user steps into a cryotherapy chamber that has been filled with refrigerated, super-cooled air. The brief exposure to extreme cold triggers the body’s natural healing processes.
Localized cryotherapy targets specific areas of the body, such as painful joints or muscles, using a handheld device that emits cold air. These sessions are shorter and provide targeted treatments.
Safety is paramount in cryotherapy, and today’s advanced machines are equipped with numerous safety features and controls.
Whole body electric chambers, which utilize the latest refrigeration and air-filtration technology, have proven to be the safer and more cost-efficient alternative to outdated chambers that rely on expensive liquid nitrogen for cooling.
Cryotherapy sessions and packages can also be used to help increase the sale of other services offered via cross-promotion and value-added promotional opportunities.
Business Solutions
Integrating cryotherapy into a health & wellness-based business can help to attract new clientele from all demographics, keep existing customers happy and loyal, and add a new dimension of profitability to your business model. Efficient, 2-3-minute sessions and a low per-session operating cost allows a business to sell treatments by the session, as well via monthly packages and memberships.
Cryotherapy sessions and packages can also be used to help increase the sale of other services offered via cross-promotion and value-added promotional opportunities. This service enjoys year-round demand and continuous, positive reviews on social media and health and wellness platforms.
By grasping this technology and implementing a strategic approach, you can successfully integrate cryotherapy into your business – and establish yourself as the recognized leader in health & wellness services in your target market.
For more information including informational videos and a Cryotherapy Science and Business Report, email mikemansfield@mecotec.net.
