As salons begin to reopen across the country, social distancing regulations are likely going to be in order, and if not mandated, most salon owners will voluntarily take their own initiatives. Leveraging the use of technology to aid in your business’ social distancing efforts will not only ease your mind, but the minds of your customers.
Posting virtual tours of your salon is a creative way to reach both your existing customers, as well as new customers. Your current members will love to see your pristine salon online before returning to tan and it’s a great way to give them confidence that you are maintaining a clean facility and regularly sanitizing your equipment. You can entice prospective customers in need of a long-awaited mini escape to patronize your business over the competition’s by reaching them on a personal level by taking them on a virtually guided tour of your salon. The best part – the opportunity to provide a review of all of your equipment offerings before the new customer steps foot in your salon, minimizing the physical interaction when they arrive.
A priority when reopening your salon is to maintain distance between customers in your lobby. So what happens if an equipment type that one of your customers would like to tan in is currently in use by another customer? No problem! You can simply place the customer in your tan line for their preferred equipment type, provide them with the estimated wait time and kindly ask them to proceed back outdoors or to their vehicle where they will receive an automated text message when their bed or booth is ready!
What if one of your members would like to upgrade their session to a higher-level equipment type or purchase a product and you’re not comfortable with the exchange of cash as a payment type, or even with the swipe of a credit card? If you have a “card on account” function available with your current system for your EFT members, you can easily charge the cost of the service or product to the customer’s account on file!
As we continue to navigate through these unprecedented times, we can use technology in our salons in innovative ways to keep our staff and customers safe as we adapt to a “new normal”.
